Your Definitive Guide to Snapchat

At the end of 2012 Facebook publicly launched Poke. The team boasted they built Poke in under two weeks, a clear dig at the very app they cloned: Snapchat. In essence, they were trying to minimize the significance of Snapchat. It was an app that anyone could build with a few sleepless nights. Despite the many misconceptions about Snapchat, it has continued to grow. Snapchat’s more than 100 million daily users combine for more than seven billion video views a day! To put that level of engagement in perspective consider this, Facebook has 8 million video views per day from its…

AuthorJesse Bouman

Date June 3, 2016

How Embracing Employee Advocacy Helps Your Career

Chess is a wonderful game of the mind. It’s simple to learn and complex to master. It’s a game that provides you with a team; each piece offering different value to the team. A pawn can only move one space per turn while the queen has free reign over the board. The contributions of each piece vary, but collectively, they can be used to create a very strong strategy that leads to victory. The game of chess can parallel many different walks of life. HBO’s the Wire used chess to beautifully illustrate the positions within a crime organization. But chess…

AuthorJesse Bouman

Date April 26, 2016

What We Can Learn 5 Genius Personal Brands

Kevin Rose is well-known as a tech entrepreneur and investor with a career that dates back to the beginning of the dot-com era. Long before he was writing checks for Google Ventures and disrupting the watch industry with Hodinkee, he was the founder of Digg, one of the most popular social sites in the early 2000s. To promote Digg, Rose created an internet show called Diggnation that involved Rose and a co-host discussing the most popular articles on the site. This show propelled his personal brand, gaining him notoriety and an internet following. The adoration he earned from Diggnation helped…

AuthorJesse Bouman

Date April 14, 2016

How to Deal With Social Media Trolls

Did you know that humans only use 10 percent of their brains? Actually, that’s not true, but it’s a common misconception thanks to the internet. While that number is made up, this one is not: only 10 percent of social media users publically interact. That means 90 percent of the millions of people who use social media are lurkers. People who just sit back and consume social media posts, silently in the shadows. Why would so few people engage with social media when one of its most touted benefits is increased interaction and connectivity? There are multiple theories, but one…

AuthorJesse Bouman

Date April 5, 2016

Need Social Media Policy Examples? Here Are 7 Terrific Social Policies To Inspire Yours

What is a Social Media Policy? Having a social media policy for your business is essential in making sure your employees know what they should and should not do on social channels. Plus, it can help your company curb any legal or security issues. A social media policy simply outlines how an organization and its employees should conduct themselves via the web. It helps protect your company’s online reputation and encourages employees to also get involved in sharing about the company in their online networks. The challenge is many companies do not know how to best organize a good social…

AuthorJesse Bouman

Date March 15, 2016

How to Find Amazing Content That No One Knows About…Yet

Roger Ebert was a long-time movie critic audiences loved. His success came from the fact that audiences trusted his judgement in movies. His opinions determined what movies millions of people saw. The relationship he had with his audience is the same one that content curators have with their audiences today. Like Ebert, content curators drive millions of visitors to articles because audiences trust their insight. That’s why it’s so important that the right content curation tools and processes are in place to discover the most relevant content for them. Sending a newsletter in itself is not difficult. But curating an…

AuthorJesse Bouman

Date March 10, 2016

Dealing with a PR Crisis? Here’s What to Do

Dealing with a PR Crisis? Here’s What to Do It seems like everyday we’re reading about a new company embroiled in some type of PR crisis. Health technology company Theranos and its young CEO, Elizabeth Holmes, have been under fire for weeks over claims its “proprietary technology” is nothing more than vaporware. Gravity, a payment processing company in Seattle, has been dealing with the fallout of its CEO’s decision to raise the company’s minimum salary to $70,000. Just recently REI CEO Jim Stritzke participated in a Reddit AMA that went downhill quickly when former employees shared horror stories of company…

AuthorJesse Bouman

Date February 23, 2016

The Psychology of How and Why We Share on Social Media

You scroll through your Facebook feed, skimming post after post, ignoring most, liking a few. After a couple of swipes on the trackpad, you stop. There’s a video that catches your eye and after watching it, you feel compelled to share it with your friends. Every day citizens of the internet go through this same routine. But what makes us stop and share one piece of content when nearly everything else gets ignored? Is it the type of content? Is it the source of the content? Or totally unrelated to the content? The psychology of sharing has been studied by…

AuthorJesse Bouman

Date January 29, 2016

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12 Global Trends Every Marketer Needs To Know

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The Building Blocks Of An Employee Advocacy Engine

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