What Is Social Selling? A Simple Definition

Social Selling Defined, Why It Matters, & More   What is Social Selling? Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering … Read more about What Is Social Selling? A Simple Definition

The Secret to Reaching Your Audience on Social Media

We have social media to thank for introducing the word 'algorithm' into our daily vocabulary -- once a term reserved for mathematicians and computer scientists. More often than not, we can blame low viewership numbers and engagement rates on changes to feed algorithms. Why? Our favorite social media … Read more about The Secret to Reaching Your Audience on Social Media

How to Leverage Medium In Your Marketing Efforts

Medium describes itself as "a different kind of place to read and write on the internet." But unlike the traditional blogging platform, Medium presents itself as a more democratic place for any individual to share interesting stories. In theory, quality content shared on Medium trumps name … Read more about How to Leverage Medium In Your Marketing Efforts

10 Social Selling Strategies You Cant Dismiss

As sales consultant Jill Rowley puts it, today's buyer has changed more in the last 10 years than they have in the last 100. The reason? Buyers, in both a B2B and B2C have instant access to information on their devices, meaning that they can reach out to your competitors at a moment's notice. … Read more about 10 Social Selling Strategies You Cant Dismiss

Behavioral Economics, Social Media, and You

Traditional economic (market) theory assumes that human beings are rational, selfless, and can demonstrate restraint and willpower. But we all know that we rarely make decisions under these "perfect" conditions and even the most morally-sound of us often "cheat," even if just a little. Remember … Read more about Behavioral Economics, Social Media, and You