What Is Social Selling? A Simple Definition

Social Selling Defined, Why It Matters, & More   What is Social Selling? Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. You’ve probably even heard the term ‘social selling’ in some capacity. Maybe you sat up a little straighter, thinking you ‘get it’ or maybe you nodded your head in silence when your manager told you to optimize your strategy. The term gets thrown around in a…

AuthorKasey Fleisher Hickey

Date June 22, 2016

The Secret to Reaching Your Audience on Social Media

We have social media to thank for introducing the word ‘algorithm’ into our daily vocabulary — once a term reserved for mathematicians and computer scientists. More often than not, we can blame low viewership numbers and engagement rates on changes to feed algorithms. Why? Our favorite social media platforms are built on the promise of delivering relevant, timely, and quality content to members so they’re constantly tweaking their backends to make their platforms ‘smarter.’ In the early days of social marketing, all brand followers on social media networks would be able to see updates chronologically, and in real time. But…

AuthorKasey Fleisher Hickey

Date May 24, 2016

How to Leverage Medium In Your Marketing Efforts

Medium describes itself as “a different kind of place to read and write on the internet.” But unlike the traditional blogging platform, Medium presents itself as a more democratic place for any individual to share interesting stories. In theory, quality content shared on Medium trumps name recognition, SEO, and the like. Medium also happens to be ad-free so your story gets prime screen time and real estate. This makes Medium both a mystery and a goldmine for individuals and brands alike, but smart marketers (and individuals who are invested in building their personal brand) have been able to make Medium work for…

AuthorKasey Fleisher Hickey

Date March 29, 2016

10 Social Selling Strategies You Cant Dismiss

As sales consultant Jill Rowley puts it, today’s buyer has changed more in the last 10 years than they have in the last 100. The reason? Buyers, in both a B2B and B2C have instant access to information on their devices, meaning that they can reach out to your competitors at a moment’s notice. It’s also challenging for companies to reach these high-value buyers because the competition for audience attention is so fierce. But here’s a little secret: when you approach selling the right way, the recipients of your sales pitch don’t feel like they’re being sold to at all.…

AuthorKasey Fleisher Hickey

Date March 8, 2016

Behavioral Economics, Social Media, and You

Traditional economic (market) theory assumes that human beings are rational, selfless, and can demonstrate restraint and willpower. But we all know that we rarely make decisions under these “perfect” conditions and even the most morally-sound of us often “cheat,” even if just a little. Remember when you told yourself it was ok to sample some candy from the grocery aisle because you’ll end up buying some at some point later? Now, think back to the time you purchased a $400/month gym membership, only to take one spin class. You might even still be a member of said gym. Still paying…

AuthorKasey Fleisher Hickey

Date March 3, 2016

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