Author: Laura Moss

8 Things You Need for an Employee Social-Sharing Program

What do Qualtrics, Unity, Instructure, and American Family Insurance all have in common? In addition to being leaders in their…

Laura Moss - Sr. Content Marketing Manager
employee social sharing program illustration

How to Activate Healthcare Employees’ Social Networks to Drive ROI

Today, organizations from hospitals to pharmaceutical companies operate branded social accounts.  But it’s not just the healthcare industry’s social media…

Laura Moss - Sr. Content Marketing Manager
employee advocacy in the healthcare industry

Employee Advocacy for Small and Mid-Market Companies

Employee advocacy is often associated with enterprise companies, those with thousands of employees and large budgets to devote to advocacy…

Laura Moss - Sr. Content Marketing Manager
employee advocacy for small businesses

Social Media Storytelling: The Complete Guide for Your Brand

Once upon a time, there was a social media marketer who shared links to great content, added relevant hashtags, and…

Laura Moss - Sr. Content Marketing Manager
social media storytelling illustration

Talent Sourcing: Everything You Need to Know

While 90% of people are open to learning about new job opportunities, only 36% of them are actually active job…

Laura Moss - Sr. Content Marketing Manager
talent sourcing illustration

How to Get Everyone Involved in Employer Brand — Not Just HR

A poor employer brand costs a company at least 10% more per hire, according to Harvard research. And that can…

Laura Moss - Sr. Content Marketing Manager
employer brand illustration

4 Types of Recruitment Tools Your Organization Needs

Building a tech stack of recruitment tools and technologies is an essential part of attracting and hiring top talent today.…

Laura Moss - Sr. Content Marketing Manager
recruitment tools illustration

Talent Acquisition Strategies to Attract and Retain the Best People

The term “war for talent” was coined decades ago, but today it’s more relevant than ever as companies strive to…

Laura Moss - Sr. Content Marketing Manager
talent acquisition strategies illustration