How Citrix Launched Their Employee Advocacy Program
Rhonda Hughes is the Senior Corporate Social Media Manager at Citrix. Several years ago she was facing a challenge: how could the company mobilize their more than 9,000 employees on social media, and increase their marketing reach exponentially?
In this webinar Rhonda Hughes shares:
- What research she did to find the right social solution
- How she ultimately decided to implement an employee enablement program
- How they use their employee enablement program to expand marketing reach
- Her tips and tricks that have helped Citrix along the way