How Citrix Launched Their Employee Advocacy Program

Rhonda Hughes is the Senior Corporate Social Media Manager at Citrix. Several years ago she was facing a challenge: how could the company mobilize their more than 9,000 employees on social media, and increase their marketing reach exponentially?

In this webinar Rhonda Hughes shares:

  • What research she did to find the right social solution
  • How she ultimately decided to implement an employee enablement program
  • How they use their employee enablement program to expand marketing reach
  • Her tips and tricks that have helped Citrix along the way

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