How Cherwell Employees Drive Additional Marketing Engagement

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Cherwell Software empowers organizations to improve overall service experiences and automate workflows using data that stretches across various business units.

And over their almost 20 years of existence, the company has Enterprise Service Management applications including:

  • IT Service Management
  • Facilities Management
  • HR Service Management
  • Security Management
  • Project and Portfolio Management
  • Incident Management
  • Problem Management
  • Change Management
  • Release Management
  • Knowledge Management
  • Asset Management
  • Service Catalog Management
  • Service Request Fulfillment

The enterprise software company, headquartered in Colorado, has around 500 employees around the world working remotely and in offices in the US, Europe, and Australia.

Cherwell Software And Employee Advocacy

In the last few years, Cherwell recognized the value of employee advocacy and the impact that a platform like EveryoneSocial could have on multiple areas of the business.

As with many organizations, Cherwell initially chose employee advocacy for specific areas of the business. In a short time however, they saw a bigger potential for their advocacy program.

Cherwell immediately saw the potential EveryoneSocial had for primary focus areas for their business which includes: internal communications, social selling, and overall social advocacy.

At the start of the new year, during their company sales kick-off meeting, they used EveryoneSocial to run a contest. In addition to the usual all-staff content sharing options, the admins of the social program gave sales folks special bonus points for increasing their regional reach on LinkedIn.

This was done to drum up more interest, hype, and to boost overall engagement right at the start of the year.

The company typically uses and maximizes EveryoneSocial’s capabilities for both internal and external communication efforts. For example, they aim to use it strategically to increase overall social reach and engagement, and then easily track those metrics as part of our annual KPI reports.

Why Cherwell Chose EveryoneSocial

Ultimately for their employee advocacy needs, Cherwell Software chose to partner with EveryoneSocial because of our unparalleled support and platform experience. Quickly, the program was up and running with a dedicated account team to help ensure their success.

Additionally, the program admins at Cherwell already understood the value and were ready to go with some unique campaign ideas and how they wanted to use the platform.

Product Features Cherwell Uses

One of the simple, yet necessary features Cherwell took advantage of in the EveryoneSocial platform was the newsletter capability. Each week, their program admins send out a global company-wide newsletter with external and internal updates.

“The newsletter is easy to create and customize – enabling us to quickly and regularly curate and share a collection of stories with the entire company. EveryoneSocial is simpler to use than a dedicated marketing automation platform for creating a newsletter without the hassle of worrying about different templates.” – Bailey Gannett, Communications Specialist at Cherwell

Another feature of the EveryoneSocial platform Cherwell uses extensively is the leaderboard system.

By carefully crafting their campaigns, they are ensuring higher engagement, but also genuine results. Meaning, employees are not spamming their networks just to win a prize, they actually are excited to get involved.

How is the Cherwell team using the leaderboard function? They hold employee meme contests and team-based competitions based on new campaigns they create.

Additionally to drive employee engagement, they utilize bonus points and influencer tag features as well. Both of these options have been hugely beneficial, driving consistent user engagement and employee adoption of the program.

Lastly, the pop-up announcement feature and internal articles grouped within EveryoneSocial help drive continued participation. These functions create an easy way to encourage friendly competition and develop active brand advocates.

In the last year, Cherwell reached 99% active users in their employee advocacy program — just shy of company-wide!

And in 2019, they had their biggest year yet with results from EveryoneSocial indicating unprecedented value from their program, both internally and externally.

Internal Results:

  • Cherwell’s EveryoneSocial instance generated almost 18,000 engagements from their employees in the program.
  • Their internal newsletter that is created and sent from their EveryoneSocial account has an average employee readership of 36%.

External Results:

  • By using EveryoneSocial for external sharing from employee advocacy, they were able to drive 50% more users back to the Cherwell website than they did via EveryoneSocial in 2018.
  • With that, Cherwell also saw 61% more clicks driving to their content than they did in 2018.
  • Content shared by employees averaged 3.10 clicks a share and 1.32 engagements per share.

Interested in growing your organization’s brand reach, driving more leads, web traffic, and social engagement? Schedule your demo with EveryoneSocial to learn more


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