How Dell Empowers Its Workforce On Social Media With An Employee-Driven Program

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance.

In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website in the first year with an employee advocacy program. Plus much more.

In this employee advocacy case study, you’ll learn:

  • Dell’s social strategy in a sustainable, employee-driven social media and content sharing program
  • Why more than 10,000 Dell employees use EveryoneSocial to share content regularly
  • How Dell got 10% of their overall workforce to participate on social media and become brand advocates

 
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