How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

With over 20,000 employees across 30 locations and in 6 different languages, creating a unified global corporate culture was no easy feat.

In this case study:

• Learn how EA got their employees to be brand advocates
• Why they took advantage of gamification to drive employee engagement
• What social results EA drove by using EveryoneSocial
• And learn how the company built a unique global company culture

 
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