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Social Selling
Genesys
Industry: Technology & Services | Headquarters: San Bruno, CA |
Employees: 10,000 | Revenue: $1.5B |
Genesys has shown both how social selling should be done and the lift it can drive. The Genesys social selling program has been in place since the beginning of 2015 and is deployed across their global salesforce. In the fall of 2016 Genesys released the findings that we’ve included in this case study. After analyzing their social selling efforts over a 18mo period, they found that their social sellers out performed their peers by double-, and in some cases triple-digits.
Employee Advocacy, Social Selling
Dell Technologies
Industry: Technology & Services | Headquarters: Round Rock, TX |
Employees: 300,000 | Revenue: $55B |
Social media has been a core part of the Dell’s marketing operations for years. Dell was one of the earliest large tech companies to market with sentiment analysis and social media monitoring technology. In 2011, when the big social networks were still relatively new, media hubs like Business Insider were already calling Dell one of the world’s most social companies. However as time went on and their ambitions grew, it became clear that it needed a structured, centralized program and platform to realize their full vision.
Talent Acquisition, Employee Engagement
Electronic Arts
Industry: Video Games | Headquarters: San Mateo, CA |
Employees: 5,500 | Revenue: $4.4B |
When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team. With 5,500 employees spread across 30 offices in six different languages, the video game company was suffering from multiple, competing internal cultures.
Recruiting, Employee Advocacy
Kelly Services
Industry: Staffing & Recruiting | Headquarters: Troy, MI |
Employees: 9,000 | Revenue: $5.5B |
Not too long ago, a perfectly polished resume and well-rehearsed interview was all you needed to apply and be hired for a new job. How times have changed. Candidates want to work with recruiters who are relatable, professional, and connected. If they’re missing a Linkedin profile picture, or their profile looks lackluster, it’s unlikely that a candidate is going to want to engage. This is why employee advocacy is such an important tool for the staffing and recruiting industry, and why Kelly Services is a leader in the space.
Channel Management, Employee Advocacy
Ciena
Industry: Networking Equipment | Headquarters: Hanover, MD |
Employees: 5,200 | Revenue: $2.2B |
Bo Gowan, Head of Social Marketing at Ciena, a leading networking equipment provider was faced with an interesting challenge: Ciena already had a successful employee advocacy program in place with their employees, but could they do the same with their channel partners? Fortunately, the answer was yes, and Bo’s efforts have had a big impact on their channel partners, which represent a significant part of Ciena’s business. Doing a better job at sharing Ciena content and information with their channel partners has had a real impact on their business.
Employee Advocacy
Coupa
Industry: Financial Software | Headquarters: San Mateo, CA |
Employees: 700 | Revenue: $120M |
56% of younger employees (Gen Y’ers) said they wouldn’t accept a job unless they had access to social media while at work, and one third said they would prefer access to social media over a higher salary. “Instead of fighting employees’ desire to be on social, we’re choosing to embrace it.” said Kira Bernshteyn, Social Media Strategist at Coupa, a newly public software company. However and as Kira and team soon discovered, realizing the benefits of allowing your employees to use social media professionally requires having the right tools in place.