Since you have a better understanding of what employee engagement truly is, you can probably start to piece together how it benefits your company.
The great thing about working and improving employee engagement is it also benefits members of your organization too.
Below are a few benefits employee engagement can have. There are more, but this provides an important high-level overview.
Improved Employer Loyalty:
By focusing on employee engagement, you help ensure employers stick around longer. This keeps employee retention high, an employee turnover costs minimal.
Low engagement and disinterest can cause employees to jump ship, quickly and often. And just because your employees are not looking for a new job, doesn’t mean they won’t accept a better offer either.
If they care about their work, team members, and company, they’ll be more invested and committed to staying.
Increase in Productivity:
Engaged employees tend to work harder and get things done, because they like what they do and believe in their value to the company. Makes sense, right?
If you are interested in something and feel a connection to what you are doing, it is much more likely you’ll do it well and be invested.
In the modern workplace, overall productivity increases by 20-25% when employees are engaged. Yet, this can also quickly be lost due to overworked and stressed employees.
Better Customer Service:
We like to think customer service and client success as crucial pieces to any successful business. After all, most businesses rely on growing and maintaining customers.
Employee engagement improves the customer service people receive from your company. Which is good for retaining customers, upsells, and also customer referrals.
Your employees are more likely to care about customers and go above and beyond to ensure customers and clients have a great experience.
The overall goals for most businesses is driving profits and increasing them. Highly engaged organizations see an average of 20% higher sales than those that are disengaged.
But if your retaining employees, increasing productivity, boosting customer service, it makes complete sense that your sales and profits increase too.
It’s also important to re-invest time and money into improving employee engagement, as the profitability payouts in the long-term are well worth it.
Higher Employee Satisfaction & Happiness:
Employees need to feel satisfied in their work, otherwise interest and enthusiasm will slip away.
When employee engagement is high, employees feel satisfied with their contributions and impact. They have a connection to their performance and the company they work for. This also leads to overall happiness, which is good for company morale, productivity, etc.
Better Adoption on Company Initiatives:
When your company is looking to roll out new initiatives to boost the business, employees who are engaged are more likely to participate. They’ll value what your company is looking to do and happily jump in. Meaning your adoption rates and long lasting interest will be great.
Engaged Employees Become Brand Advocates:
When employees are informed and highly engaged, they are also more likely to be your brand advocates. This means word of mouth marketing, sharing on social media, and helping your marketing reach and employer brand.
Employees are the most trusted voice of your company and the services or products. This is referred to as employee advocacy, which will naturally start to occur.
You can also invest in a platform that helps employees stay informed, increases their engagement, and lets employees have access to the best content to share on your company’s behalf. Learn more here.
“Research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.” – Zig Ziglar