A Blog Dedicated To Employee Advocacy, Social Selling And Everything In Between

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10 Brands That “Get” Employee Advocacy

Employee Advocacy Examples   Employee advocacy is a powerful strategy for raising brand awareness across social media. While bloggers, thought…

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What Is True Thought Leadership? Everything Your Company Should Know

The term thought leadership can be thrown out there loosely and sometimes it makes people groan. Understandably so, as more people like to claim that title without any backup or really just using the word too much in general. And while it may be a somewhat overused term to hear, thought leadership is still important today than ever before and it also matters to your business. Below will cover the general definition, what it actually means to be a “true” thought leader, and how it has evolved today.     Thought Leadership Definition The term thought leadership has begun to…

AuthorEric Roach

Date August 14, 2018

Buy Success, Not Software – Why We Partner With All Our Clients

EveryoneSocial is my second B2B SaaS company, and looking back, one of the most important learnings I’ve had between the two companies is that B2B buyers don’t want to buy software, they want to buy success. And, importantly, they really, really, really don’t want to buy a problem.     Perhaps 10 or 15 years ago a B2B sales person could walk into a company, sell them a software package, and walk out the door without having another interaction with that client (honestly, I’m not sure that has ever been the case), but times have changed. Just like cloud software…

Cameron Brain

AuthorCameron Brain

Date August 9, 2018

Your Company’s Social Recruiting Is Not Just Human Resources Job Anymore

Being that we are in the digital age, I think it is safe to say that most organizations have some sort of social media or online presence when it comes to their hiring process. In fact, 91% of employers are using social media to hire talent today and that percentage will surely grow. However, if your company does not value social recruiting like it should, there is a good chance you are missing out on amazing job candidates and that top talent is not even aware your company exists. So why does social media for hiring matter? It’s really pretty…

AuthorTodd Kunsman

Date August 7, 2018

What’s Going on With Facebook? Some Analysis and Current Predictions

This last week Facebook lost more value in a single day ($119B) than 457 out of the 500 companies listed in the NASDAQ composite index. While this may have scared some investors off, this should not have come as a surprise. Below, we’ll dive in as to what is going on with Facebook, some analysis, and my current predictions for the social company as well.   Why did this happen and what does the future look like for Facebook?     Frankly, we (as in EveryoneSocial and other 3rd party platforms that leverage the Facebook platform) should have seen it…

Cameron Brain

AuthorCameron Brain

Date August 2, 2018

Why Effective Content Research is Necessary to Growing Your Company’s Brand Visibility

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. It’s not the only key to being seen online, but also helps attract the right prospects back to your company website. Yet, content is not as simple as just publishing something and then a ton of leads will come piling in. In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales…

AuthorTodd Kunsman

Date July 31, 2018

Why Becoming A Complete Social Business Should Be Your B2B Company’s Top Priority

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. Perhaps they have hired a dedicated social media professional in the marketing department who manages all of the company’s social media outreach, or even a team of folks who blanket social media 24/7. But simply having a social media presence isn’t what makes a business truly social. In fact, businesses who invest in social media but don’t understand the steps to build a truly social business are actually wasting their time and money.   Social Business…

AuthorTodd Kunsman

Date July 24, 2018

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social Media

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance. In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website with employee advocacy, and more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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