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10 Brands That “Get” Employee Advocacy

Employee Advocacy Examples Finding some of the best employee advocacy examples will not only help you understand how other companies…

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The Most Valuable Social Media Statistics Your Company Should Know

If you are reading this post, you most likely know the value of social media in this digital age. Or maybe you are looking for additional data for your company. Either way, you came to the right place for all your social media statistics needs.   I’m sure you are probably hyper-aware that social media networks have become a juggernaut for businesses. Whether that is growing the brand, connecting with buyers and customers, helping close more deals, recruiting top talent, etc. Social media plays a major role in all areas of your organization. Below, our goal is to share with…

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AuthorTodd Kunsman

Date March 12, 2019

How to Build A Unique Internal Brand at Your Company

Are you considering building a unique internal brand at your company? If not, it’s certainly something you should invest time and resources to. Below you’ll learn what it is and how to build one successfully.   When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified. Yet, your employees are also the core of your brand, which is where the term “internal brand” comes in. Most people tend to think that communicating with your employees like memos, bulletin boards, or company newsletters is enough…

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AuthorTodd Kunsman

Date March 5, 2019

Amplify Your B2B Content Marketing Strategy With These Essential Tips

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic.   You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. And many of the critics say content is too crowded or it takes too much time to produce quality results. In a way, there may be some truth to those concerns. Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. In this post,…

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AuthorTodd Kunsman

Date February 26, 2019

17 Social Recruiting Statistics and the Impact On Hiring Top Talent

Below is a collection of some of the best social recruiting statistics. Learn the impact your recruiting and HR teams have by leveraging social media and how other employees can help leverage social to your company’s hiring advantage.   It’s pretty safe to say, we probably all recognize that the way companies hire and recruit top talent has evolved over the last few years. And it’s hard for companies ( including your own) to stand out in the world with top brands dominating immediate interest. This is why social media recruiting plays a huge role in analyzing and hiring the…

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AuthorTodd Kunsman

Date February 19, 2019

Your Company Culture Is the Key to Creating Strong Brand Champions

Your company culture is key to growing the business and improving employee engagement. But it’s also important for creating long-term brand champions.   In today’s changing landscape, jobs are becoming less and less of a 9-5 construct; today’s workforce wants to find a job that’s not just a paycheck, but a passion. That’s great news for you as an employer. These types of employees should be inherently great candidates for employee advocacy or becoming your “brand champions” on social media. However, you can’t just expect that every employee will begin tweeting and posting things about your company as soon as…

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AuthorTodd Kunsman

Date February 12, 2019

6 Ways to Get All Employees Active in Social Media Marketing

Employees + Social Media Marketing By now, most businesses should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. Any marketing strategies that do not value the importance of social media are truly missing out. Yet, one strategy that is growing and is equally important, is getting employees involved in social media marketing. Below, we’ll cover a few things (feel free to jump…

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AuthorTodd Kunsman

Date February 7, 2019

Employee Advocacy Checklist: Is Your Company Ready for a Social Enterprise Program?

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? To ensure you and your workforce is truly ready, you need an employee advocacy checklist that can help you answer some important questions.   Many well-known brands are adopting employee advocacy programs and some are now specifically moving to enterprise-wide programs. The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Yet, if you are considering a social program, it’s important you ask yourself the below questions from our employee advocacy checklist.   But…

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AuthorTodd Kunsman

Date February 5, 2019

Enterprise Collaboration: Shaping the Modern Digital Workplace

Does your company embrace and dedicate resources to enterprise collaboration? Here’s why this concept is shaping the modern workplace and how your company can succeed.   The way enterprise businesses stay connected internally and externally is continuing to evolve and becoming more digital, thanks to fast developments in technology. But besides that, the modern workplace is shifting. Workers expect more openness, collaboration, technology (mobile-first, cloud, etc.), content consumption, and flexibility with how they stay connected. These expectations on how employees work together is changing the way businesses operate. This is where enterprise collaboration becomes essential and why more companies are…

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AuthorTodd Kunsman

Date January 29, 2019

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social Media

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance.

In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website in the first year with an employee advocacy program. Plus much more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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