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10 Brands That “Get” Employee Advocacy

Employee Advocacy Examples Finding some of the best employee advocacy examples will not only help you understand how other companies…

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Brand Advocacy: Everything Your Company Needs to Know

Learn everything you need to know about brand advocacy, being a brand advocate, why it matters, and what you can do to amplify your brand. When it comes to marketing strategies and creating a good plan to grow your business, branding is and should be part of any plan. Of course, when initiating and engaging your marketing efforts, brand visibility is usually being developed by company content, social sharing, advertising, and other marketing initiatives. Yet, even after all those marketing activities and push, branding can still be completely lackluster for your company. Cue in brand advocacy to help. Why Brand Advocacy?What…

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AuthorTodd Kunsman

Date August 20, 2019

[Bitecast 07] Ethan McCarty of Integral — Community Activation

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives and often want the takeaway nugget upfront. This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.   Generating experiences and relationships… Why does hearing someone say “We’re going to launch a community” make…

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AuthorJason Brain

Date August 15, 2019

Why Leading With Gamification In Your Social Program Is A Mistake

Typically in many software products, gamification becomes a key product element to entice users to take some sort of action consistently.  This might be to improve marketing results, increase employee engagement, help product retention, etc.  While gamification can be a great product feature, many organizations like to lead with it to entice employees to use it more. This is especially true with employee advocacy platforms. But leading with gamification to get your team social sharing and more involved is actually a mistake. Here is what is what I’m going to cover: Why Leading with Gamification is a MistakeGamification in Employee…

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AuthorTodd Kunsman

Date August 13, 2019

[Bitecast 06] Micah Mador of Foundry Group — Venture Ecosystems

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives and often want the takeaway nugget upfront. This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.   Great businesses can be built anywhere… As the engagement manager at Foundry Group, Micah Mador upholds…

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AuthorJason Brain

Date August 8, 2019

How to Develop Your Company’s Brand Voice With Social Media

Anything your organization does — whether online, at events, or even internally — THAT is where you are displaying the brand voice. I don’t need to tell you how important your company’s brand is, but it’s imperative to develop a recognizable voice and tone.  You want customers, prospects, employees, and general audiences to get it, without being confused or asking questions about the brand.  And while everything companies do, needs to have a defined voice to truly capture audiences, many miss the mark leaving their brand confusing or lost.  But a great way to create a brand that stands out…

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AuthorTodd Kunsman

Date August 6, 2019

[Bitecast 05] Will Staney of Proactive Talent — Employer Branding Now

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives — that sometimes — we just want to get to the information and learn a bit in a shorter period of time. This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.   One…

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AuthorJason Brain

Date August 1, 2019

Social Media in The Workplace: What Every Executive Should Know

Funny to think back when Facebook first rolled out public access — I was sitting in my dorm room in 2004 and remember signing up without any anticipation of how momentous this new form of media would become.  Speculating in hindsight, what college student back then could have imagined that social media in the workplace would become central to digital business? Of course, many students were thinking about this; admittedly I was not one of them however!   Social Media in the Workplace Today A generous decade and then some later, social media has shifted away from any stigma as…

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AuthorJason Brain

Date July 30, 2019

[Bitecast 04] Rani Mani of Adobe — The Four Pillars

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives — that sometimes — we just want to get to the information and learn a bit in a shorter period of time. This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.   When…

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AuthorJason Brain

Date July 25, 2019

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social Media With An Employee-Driven Program

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance.

In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website in the first year with an employee advocacy program. Plus much more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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