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10 Employee Advocacy Examples [The Top Brands That Are Crushing It]

Finding some of the best employee advocacy examples will help you understand how other companies are using an internal social…

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Improve Your Company’s Social Media Branding With These Essential Steps

Consistent with the expectation of keystone brands, your company values social media branding and has a strong strategy in place.  However, you’d be surprised to learn how many organizations are still ignoring the power of social media. In fact, there is so much oversight of social media branding that it deserves a subsequent blog post that I’m currently writing.  But from small businesses to well-known global companies, social branding is key to building trust, driving awareness, and creating engagement between your audiences and the company.  And although your company may have social media strategies in place for years, your company’s…

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AuthorTodd Kunsman

Date March 24, 2020

Social Media, Social Distancing, And Employee Activation

Let’s be honest, working during social distancing isn’t easy.  Sure, there are the perks of having autonomy, personal snack bar (e.g. your kitchen), and maybe a feline coworker. But the perks of “WFH” can wear off quickly, as social interaction is central to any job. When a team is separated or disparate to begin with, some workers find it difficult to reach their potential when office camaraderie is out of reach. Focus, productivity, and motivation can wane without a way to stay connected, receive affirmation, direction, and ultimately meaning in our shared endeavors. In a way, many companies pre-adapted by…

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AuthorTodd Kunsman

Date March 19, 2020

How To Build A Social Media Recruiting Machine That Attracts Top Talent

There is no doubt that the way organizations recruit and attract top talent has changed. People are looking for better cultures and more work flexibility.  And potential employees are also paying attention to recommendations from colleagues and also online content about your organization. This means social media recruiting has become a key strategy for businesses to attract and hire job candidates. But it also organically starts building the job pool, even when there might not be any open positions currently. This is a great problem to have!  Below you’ll learn more about social media recruiting strategies, tools to help you…

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AuthorTodd Kunsman

Date March 17, 2020

Communication in the Workplace: How to Build An Internal Community

Communication in the workplace is central to everything in your organization. And communicating is how everyone efficiently works together, starts building relationships, shares ideas and knowledge, improves transparency, helps manage teams, and more.  As an individual, good communication skills improves your career, makes you better at your job, but also helps you build your networks that can prove beneficial later on. Yet, even after realizing the value of communication in the workplace, organizations still face many challenges when beginning to explore building an internal community. Below you’ll learn: Types of Communication in the WorkplaceWorkplace Communications StatisticsHow to Build An Internal…

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AuthorTodd Kunsman

Date March 10, 2020

The 28 Employee Engagement Statistics Your Company Needs to Know

The Most Interesting Employee Engagement Statistics Looking for valuable and interesting employee engagement statistics? Then you came to the right place! Below I’ll discuss more about employee engagement and some interesting numbers that might be surprising, shocking, or just plain fascinating. Employee engagement is about improving your company workplace and culture so that employees feel more connected and dedicated to the goals and values. This is built up through trust, company integrity, and communication between your organization and the employees. And it’s a big initiative companies tend to focus on (and should want to work on) as it greatly impacts all…

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AuthorTodd Kunsman

Date March 4, 2020

How to Build A Digital Content Strategy That Generates Results

There is no question that content should be at the forefront of everything your business does. After all, you have certainly heard the cliche phrase, “Content is king.”  But as eye-rolling of a phrase that is, it’s also extremely correct.  Building a digital content strategy at your company is imperative for multiple aspects of the business.  Yet, many organizations might struggle with creating impactful content or perhaps their executive team is not seeing the value because sometimes results are not immediate. However, ignoring a digital content strategy and not building a proper one, leaves your organization vulnerable and missing huge…

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AuthorTodd Kunsman

Date March 3, 2020

The Essential DNA of Your Organization’s Best Brand Advocates

Looking to reach more audiences, connect with potential buyers, and create a tight knit team internally? Your organization needs to identify your best brand advocates and enlist their enthusiasm and influence.   You and your organization already know social media has taken the world by storm and hasn’t shown many signs of stopping. These social networks (Facebook, LinkedIn, Twitter) have shaped the way the world communicates and offers a way to connect with others that haven’t been seen before. Because of this shift in the way people communicate, brands and companies are looking for ways to succeed in this crowded…

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AuthorTodd Kunsman

Date February 26, 2020

The Top Social Media Profile Tips for Individuals to Enhance Their Online Reach

There’s no doubt, most brands are aware how valuable their social media profiles are for their business.  While having a presence on a few profiles is great, just existing is not enough to build a following, engagement, or drive leads and revenue.  And today, it’s inevitable that your employees are going to be online, active either from their computers or mobile phones during work hours. In fact, many brands are encouraging employees to share by the use of employee advocacy platforms such as EveryoneSocial. And if you have read our content before, you’ve probably come across these two stats:  98%…

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AuthorTodd Kunsman

Date February 25, 2020

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social Media With An Employee-Driven Program

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance.

In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website in the first year with an employee advocacy program. Plus much more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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