A Blog Dedicated To Employee Advocacy, Social Selling And Everything In Between

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10 Brands That “Get” Employee Advocacy

Employee Advocacy Examples Finding some of the best employee advocacy examples will not only help you understand how other companies…

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The 28 Employer Branding Statistics Your Company Must Know

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole.   A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of…

AuthorTodd Kunsman

Date January 15, 2019

The Worst Social Media Advice for Businesses (And What To Do Instead)

Below, you’ll find the worst social media advice for businesses and what to do instead. Social media has without a doubt shifted over the years since many platforms first took over the world. Most companies (including your own) dedicate time, money, and resources to social media. And rightfully so as close to half the world’s population (3.03 billion people) are on some type of social media (Statusbrew). This presents huge opportunities for your business to grow and connect with buyers and consumers. Yet, your company still may be influenced by some terrible social media advice. Whether that is from executives…

AuthorEric Roach

Date January 7, 2019

How to Humanize Your Brand With Employees on Social Media

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human? Why do we have to work so hard to be human? Shouldn’t it come more natural? Is technology making us more or less human? How can brands become more human? These are many of the top questions marketing leaders can still struggle with today.     Humanizing Your Brand with Employees +…

Pam Moore

AuthorPam Moore

Date December 27, 2018

Why You Need to Develop A Powerful Personal Brand Identity at Work

Having a personal brand identity allows a professional to show the world what he or she is about as an individual employee. By building a personal brand it can show the skills and qualities that someone has, defining what makes them important or different. In a competitive world, it is very important that individuals are able to find an edge on their competition. Now, more employees have the opportunity to build their own unique brand thanks to social media and the efforts of companies who realize how important it is to their business. Yet, as a professional employee, you may…

AuthorTodd Kunsman

Date December 18, 2018

Employee Social Media Plan: Why Your Company Needs One Right Now

The below article is a guest post from Chanell Alexander, a writer for TechnologyAdvice. You can learn more about her at the end of this post.    Typically, the discussion of using social media in the workplace is met with criticism. For many employers, it is seen as a distraction and a potential for company problems. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. Connecting with family and friends came in…

AuthorTodd Kunsman

Date December 13, 2018

9 Social Media Mistakes Your Company is Probably Still Making Today

When it comes to sharing and posting online, social media mistakes can and will happen. Whether it is a grammar error, forgotten link, or you tagged the wrong social account, these things are pretty common. However, many companies (even yours included) are probably making other social blunders still, affecting your ROI and brand results. Social media is no longer just a “nice-to-have” for basic brand presence and is where customers and buyers hangout the most. Social media has to play an important role and that includes eliminating the below mistakes.     1. Diminishing the Value of Social Media Back…

AuthorTodd Kunsman

Date December 11, 2018

Amplify Your B2B Marketing Plan With an Employee-Meets-Social Mindset

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.” Plan, test, measure, repeat – that’s the marketer’s mindset. Start with a small campaign, and see how it performs. Amplify what’s working, and put the duds to rest. Marketers who embrace this mindset must pay close attention to data. Typically, they’re following a few key metrics – customer acquisition cost, immediate revenue, long-term user value, and revenue per unit of spend. These calculations provide…

AuthorEric Roach

Date December 4, 2018

10 Social Selling Strategies You Can’t Afford to Dismiss

Focusing on social selling at your company? It can greatly impact your sales results and affect marketing as well. Below are ten social selling strategies you cannot afford to dismiss.   Today’s buyers have changed, even more so since social media has evolved into a key piece of your company’s sales strategy. Now buyers, in both a B2B and B2C have instant access to information on their devices, meaning that they can reach out to your competitors at a moment’s notice. It’s also challenging for companies to reach these high-value buyers because the competition for audience attention is so fierce.…

Kasey Fleisher Hickey

AuthorKasey Fleisher Hickey

Date November 29, 2018

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance. In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website with employee advocacy, and more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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