A Blog Dedicated To Employee Advocacy, Social Selling And Everything In Between


10 Brands That “Get” Employee Advocacy

Employee Advocacy Examples Finding some of the best employee advocacy examples will not only help you understand how other companies…

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How to Get Over Your Fear About Employee Participation on Social Media

Believe it or not, a number of businesses have consciously chosen not to encourage employee participation on social media. Worse yet, there are organizations that have heavy restrictions or block social media altogether. Understandably, social can become a distraction or a waste of company time. Right? And many business leaders or maybe even in your own mind you make excuses like: “Our customers don’t expect to see our employees on social media.” “We need control over what employees are doing, especially on company time.” “Employees posting on social media sounds like a disaster waiting to happen for our brand.” If…

AuthorTodd Kunsman

Date November 13, 2018

The Art of Knowledge Sharing: A Necessity for Your Company Success

As corporate organizations get more digital and employees have access to mass information, the concept of knowledge sharing becomes critical. Not only for the internal communication between executives and employees but to have a better and more unified workforce in general. It might seem obvious why knowledge sharing is important, but not all companies get it or even focus on it. Today, there are more benefits and a need for a knowledge sharing strategy. Below, you’ll find the sections that will be covered: What is Knowledge Sharing? The Benefits of Knowledge Sharing for Businesses How to Increase Knowledge Sharing Within…

AuthorTodd Kunsman

Date November 6, 2018

6 Things Your Company Needs to Know About Paid Social Advertising

Businesses turn to social media to build a loyal audience they then leverage to boost sales and generate new leads. Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use. Hence, some businesses frown on paid social advertising – they prefer to build an audience organically, without the assistance of ad buys, even though these ad buys can be intrinsic to other aspects of a business’s marketing strategy. Still, social media ads can offer a very targeted, strategic way to build an audience and reach people who…

AuthorJessica Miller

Date November 1, 2018

25 Social Selling Statistics that Matter for Sales Teams and Beyond

A Collection of the Best Social Selling Statistics Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. Social selling is not a new concept and if you are reading this post, you more than likely already know pretty much about it. If you need a full reminder and in-depth analysis, I recommend checking out our post here. As you may know, a social selling strategy and process is key for sales…

AuthorTodd Kunsman

Date October 30, 2018

5 Ways to Make Your Company’s Corporate Social Media Genuine

Getting Corporate Social Media to be More Genuine When you come across a marketing message that rubs you the wrong way, what’s wrong with it? Often, it’s that the message comes across as slick and pushy, or that it seems to have been generated in a vacuum without any consideration for the audience’s trending tastes, attitudes, and sensibilities. This impersonal, aloof vibe is unfortunately all too common on corporate social media accounts, and it hurts the branding and image of the business that is unintentionally giving off this vibe. One of the simplest, most effective things that any business can…

AuthorTodd Kunsman

Date October 25, 2018

What Is Employee-Generated Content? Your Complete Guide for Success

It’s amazing to think about how many content marketing and social strategies, techniques, and tips there are for companies to be successful. Yet, with the fast-paced digital environment, most of these become key to reach customers and targeted audiences. Recently, you may have come across the term employee-generated content or EGC as it is sometimes abbreviated. This form of user-generated content is highly focused and particularly is important for branding, marketing, and employee engagement. So what does EGC mean? Is it a trend? How does it work? Why does my company need to adopt it into our strategies? These questions…

AuthorTodd Kunsman

Date October 23, 2018

What Is Social Selling? Everything Your Company Needs to Know

Social Selling Defined, Why It Matters, & Much More Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Below you’ll find the following topics covered: What is Social Selling? The Definition Social Selling Mechanics Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling The Challenges of Social Selling Social Selling Statistics   What is Social Selling? Social selling is about leveraging…

Kasey Fleisher Hickey

AuthorKasey Fleisher Hickey

Date October 18, 2018

A Key Piece to Your Digital Transformation Strategy That Is Missing

By focusing on a digital transformation strategy, your company will stay ahead of the growing trends and digital changes that are rapidly occurring. Yet, there are a lot of technologies and strategies that are used, but there is probably one most companies, especially in B2B, are still overlooking. Below we’ll explore how we define the digital transformation and the key piece to your digital transformation strategy that is probably missing.     What is the digital transformation? You’ve probably heard the term digital transformation in some context as it’s been highly talked about over the last few years. You might…

AuthorTodd Kunsman

Date October 16, 2018

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance. In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website with employee advocacy, and more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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