A Blog Dedicated To Employee Advocacy, Social Selling And Everything In Between


10 Brands That “Get” Employee Advocacy

Employee Advocacy Examples Finding some of the best employee advocacy examples will not only help you understand how other companies…

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Employee Social Media Plan: Why Your Company Needs One Right Now

The below article is a guest post from Chanell Alexander, a writer for TechnologyAdvice. You can learn more about her at the end of this post.    Typically, the discussion of using social media in the workplace is met with criticism. For many employers, it is seen as a distraction and a potential for company problems. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. Connecting with family and friends came in…

AuthorTodd Kunsman

Date December 13, 2018

9 Social Media Mistakes Your Company is Probably Still Making Today

When it comes to sharing and posting online, social media mistakes can and will happen. Whether it is a grammar error, forgotten link, or you tagged the wrong social account, these things are pretty common. However, many companies (even yours included) are probably making other social blunders still, affecting your ROI and brand results. Social media is no longer just a “nice-to-have” for basic brand presence and is where customers and buyers hangout the most. Social media has to play an important role and that includes eliminating the below mistakes.     1. Diminishing the Value of Social Media Back…

AuthorTodd Kunsman

Date December 11, 2018

Amplify Your B2B Marketing Plan With an Employee-Meets-Social Mindset

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.” Plan, test, measure, repeat – that’s the marketer’s mindset. Start with a small campaign, and see how it performs. Amplify what’s working, and put the duds to rest. Marketers who embrace this mindset must pay close attention to data. Typically, they’re following a few key metrics – customer acquisition cost, immediate revenue, long-term user value, and revenue per unit of spend. These calculations provide…

AuthorEric Roach

Date December 4, 2018

10 Social Selling Strategies You Can’t Afford to Dismiss

Focusing on social selling at your company? It can greatly impact your sales results and affect marketing as well. Below are ten social selling strategies you cannot afford to dismiss.   Today’s buyers have changed, even more so since social media has evolved into a key piece of your company’s sales strategy. Now buyers, in both a B2B and B2C have instant access to information on their devices, meaning that they can reach out to your competitors at a moment’s notice. It’s also challenging for companies to reach these high-value buyers because the competition for audience attention is so fierce.…

Kasey Fleisher Hickey

AuthorKasey Fleisher Hickey

Date November 29, 2018

The Brand Ambassador: Who Are They And Why Do They Matter?

The brand ambassador, historically employed by consumer businesses are beginning to play an important role in B2B organizations. This especially has held true as buyers and consumers turn to social media platforms to research and see what friends, family, and colleagues are recommending. Who is a brand ambassador, what can they do for your business, and how to put an ambassador program in place is the focus of this post. Feel free to jump to the desired section below: What is a Brand Ambassador? Why Should You Employ A Brand Ambassador? Who Can Be A Brand Ambassador? Examples of Brand…

Cameron Brain

AuthorCameron Brain

Date November 27, 2018

Why Social Media Must Play A Major Role In Your Channel Marketing Strategy

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? Probably not as much as you should be or realize you need to be. This article will cover the below topics: Why Social Media Matters for…

AuthorTodd Kunsman

Date November 20, 2018

How to Get Over Your Fear About Employee Participation on Social Media

Believe it or not, a number of businesses have consciously chosen not to encourage employee participation on social media. Worse yet, there are organizations that have heavy restrictions or block social media altogether. Understandably, social can become a distraction or a waste of company time. Right? And many business leaders or maybe even in your own mind you make excuses like: “Our customers don’t expect to see our employees on social media.” “We need control over what employees are doing, especially on company time.” “Employees posting on social media sounds like a disaster waiting to happen for our brand.” If…

AuthorTodd Kunsman

Date November 13, 2018

The Art of Knowledge Sharing: A Necessity for Your Company Success

As corporate organizations get more digital and employees have access to mass information, the concept of knowledge sharing becomes critical. Not only for the internal communication between executives and employees but to have a better and more unified workforce in general. It might seem obvious why knowledge sharing is important, but not all companies get it or even focus on it. Today, there are more benefits and a need for a knowledge sharing strategy. Below, you’ll find the sections that will be covered: What is Knowledge Sharing? The Benefits of Knowledge Sharing for Businesses How to Increase Knowledge Sharing Within…

AuthorTodd Kunsman

Date November 6, 2018

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance. In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website with employee advocacy, and more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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