A Blog Dedicated To Employee Advocacy, Social Selling And Everything In Between


10 Brands That “Get” Employee Advocacy

Employee Advocacy Examples Finding some of the best employee advocacy examples will not only help you understand how other companies…

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17 Social Recruiting Statistics and the Impact On Hiring Top Talent

Below is a collection of some of the best social recruiting statistics. Learn the impact your recruiting and HR teams have by leveraging social media and how other employees can help leverage social to your company’s hiring advantage.   It’s pretty safe to say, we probably all recognize that the way companies hire and recruit top talent has evolved over the last few years. And it’s hard for companies ( including your own) to stand out in the world with top brands dominating immediate interest. This is why social media recruiting plays a huge role in analyzing and hiring the…

AuthorTodd Kunsman

Date February 19, 2019

Your Company Culture Is the Key to Creating Strong Brand Champions

Your company culture is key to growing the business and improving employee engagement. But it’s also important for creating long-term brand champions.   In today’s changing landscape, jobs are becoming less and less of a 9-5 construct; today’s workforce wants to find a job that’s not just a paycheck, but a passion. That’s great news for you as an employer. These types of employees should be inherently great candidates for employee advocacy or becoming your “brand champions” on social media. However, you can’t just expect that every employee will begin tweeting and posting things about your company as soon as…

AuthorTodd Kunsman

Date February 12, 2019

6 Ways to Get All Employees Active in Social Media Marketing

Employees + Social Media Marketing By now, most business should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. Any marketing strategies that do not value the importance of social media are truly missing out. Yet, one strategy that is growing and is equally important, is getting employees involved in social media marketing. Below, we’ll cover a few things (feel free to jump…

AuthorTodd Kunsman

Date February 7, 2019

Employee Advocacy Checklist: Is Your Company Ready for a Social Enterprise Program?

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? To ensure you and your workforce is truly ready, you need an employee advocacy checklist that can help you answer some important questions.   Many well-known brands are adopting employee advocacy programs and some are now specifically moving to enterprise-wide programs. The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Yet, if you are considering a social program, it’s important you ask yourself the below questions from our employee advocacy checklist.   But…

AuthorTodd Kunsman

Date February 5, 2019

Enterprise Collaboration: Shaping the Modern Digital Workplace

Does your company embrace and dedicate resources to enterprise collaboration? Here’s why this concept is shaping the modern workplace and how your company can succeed.   The way enterprise businesses stay connected internally and externally is continuing to evolve and becoming more digital, thanks to fast developments in technology. But besides that, the modern workplace is shifting. Workers expect more openness, collaboration, technology (mobile-first, cloud, etc.), content consumption, and flexibility with how they stay connected. These expectations on how employees work together is changing the way businesses operate. This is where enterprise collaboration becomes essential and why more companies are…

AuthorTodd Kunsman

Date January 29, 2019

5 Powerful Benefits of a Strategic Employee Advocacy Program

Learn about the five powerful benefits of developing a strategic employee advocacy program at your company. Results can be immediate, but always remember this is a long-game approach.   Most experts agree that a company’s employees are its most valued assets. Keeping this in mind, if your employees are truly your best asset they need to be treated as such. That’s why employee-friendly companies like Google put a lot of effort into attracting (and retaining) their talent. Companies can truly invest in their employees and keep them engaged by providing employees with top-notch amenities and perks. But another way to…

Chris Hecklinger

AuthorChris Hecklinger

Date January 24, 2019

The Complete Guide: Effectively Measuring Your Brand Awareness

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world.   Whether you work for a B2B or B2C company, a common term executives and other department heads talk about is brand awareness. Its impact contributes to business growth, revenue, and buyer perception of your overall company and products. What is brand awareness? Brand awareness represents how familiar your target buyers and prospects are with your brand and how well they recognize it. Growing brand awareness is incredibly impactful for young companies, but even for…

AuthorTodd Kunsman

Date January 22, 2019

The 28 Employer Branding Statistics Your Company Must Know

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole.   A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of…

AuthorTodd Kunsman

Date January 15, 2019

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance. In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website with employee advocacy, and more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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