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10 Employee Advocacy Examples [The Top Brands That Are Crushing It]

Finding some of the best employee advocacy examples will help you understand how other companies are using an internal social…

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Employee Advocacy Adoption: How to Get More Employees Active Consistently

So you’ve decided on launching an employee advocacy program. Or maybe your company already has one in place and you want to take it to the next level.  A key aspect to ensure that your program and strategy is successful is employee adoption. It might be holding you back from adding a program or from expanding.      What is Employee Advocacy Adoption? Otherwise summed up as how many of your employees are logging in, interacting, creating, and sharing content.  Additionally, adoption in the context of advocacy refers to how many of your employees join when you launch, how often…

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AuthorTodd Kunsman

Date January 28, 2020

[Bitecast 26] Marta DeBellis — Expand the Pulse

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront. This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.   How has marketing changed over the past five years? Tune in to this week’s Bitecast to hear Marta DeBellis the CMO…

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AuthorJason Brain

Date January 23, 2020

6 Gamification Strategy Tips for Your Business

Gamification strategy applies to more than just apps and games, it can be used in businesses to enhance employee engagement, marketing efforts, and more.  Humans love games, from little children to adults, the prospect of receiving a reward for an action is something we all instinctively are attracted to. In the consumer products world, especially with apps and games, gamification is a critical tool to keep users engaged and continuing to use the product. Note: Did you know that 95% of people who download a mobile app and don’t receive a push notification will be inactive in 90 days? Gamification…

Cameron Brain

AuthorCameron Brain

Date January 22, 2020

Social Media Tips Your Company Needs for the New Decade

It’s amazing to think about when social media networks first started and how far these platforms have developed these last few years.  And now over ten years later and moving into a new decade, social media is a major component to our lives. That of course presents positives and negatives to our society. But we won’t dive into that debate for this article.  However, for businesses and professional individuals, social media has many benefits when used correctly. Below I’ll cover some social media tips for businesses to step up their social strategy.  Social Media StatisticsSocial Media Tips for Businesses  …

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AuthorTodd Kunsman

Date January 21, 2020

[Bitecast 25] Ryan Bonnici — Diversify Your Channels

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront. This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.   The CMO of G2 On What Works Best Cameron Brain, CEO of EveryoneSocial dives into some marketing questions with G2’s CMO,…

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AuthorJason Brain

Date January 16, 2020

How to Level Up Your External Communications Strategy This Year

In order for your company to be recognized and understood in the world, you’ll have to build a strong external communications strategy.  This is the only way people will know about your product or services and this process is the best way to rely information to general audiences.  Below, you’ll learn more about the types of external communications and the best strategy tips to take your organization to that next level. Feel free to jump to the desired section you are interested in.  Types of External CommunicationsDifference Between Internal and External CommunicationExternal Communications Strategy Tips     The Main Types…

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AuthorTodd Kunsman

Date January 14, 2020

The Types of B2B Influencers Your Company Needs to Power Marketing

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C.  And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach.  Plus, organizations can use this strategy and influencers to reach more of their customers, increase potential buyers, and even help recruit top talent.  Below, you’ll learn more about B2B influencer marketing and just who these influencers are that your company should activate.  Feel free to jump to your…

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AuthorTodd Kunsman

Date January 7, 2020

5 B2B Marketing Strategies Your Company Needs to Implement Right Now

With traditional B2B marketing strategies continuing to evolve, there are five your company needs to start implementing right now. Below you’ll learn more about these strategies and more. Traditional B2B Marketing StrategyThe B2B Marketing EssentialsOutbound MarketingInbound MarketingAccount-Based MarketingEmployee MarketingConversational Marketing     Traditional B2B Marketing Strategy Over the years, marketing has shifted to quite a few strategy variations and unique tactics. Mostly due to the evolution of the internet and the way people consume information today.  And while traditional marketing is still a common practice among certain brands, the digital age has completely revolutionized and caused marketing to evolve, especially…

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AuthorTodd Kunsman

Date December 31, 2019

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

The world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. In this guide we’ve summarized the top 12 trends you need to be thinking about.

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Dell Case Study

How Dell Empowers Its Workforce On Social Media With An Employee-Driven Program

Social media has been a core part of Dell’s marketing operations for years. The company was also one of the earliest to market with sentiment analysis and social media monitoring technology, for instance.

In this case study, learn how Dell drove more than 150,000 shares and 45,000 additional clicks to their website in the first year with an employee advocacy program. Plus much more.

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Electronic Arts Case Study

How Electronic Arts Used Employee Advocacy to Ignite Corporate Culture

When Andrew Wilson took the helm as CEO of Electronic Arts in 2013, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

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