Mattress Firm emerged in the 1980s in Houston Texas and has been a popular and recognizable brand ever since.
The sleep retail giant became America’s largest mattress retailer with store locations in 49 states! They provide numerous bed brands and accessories fit for any budget.
The company prides itself on great customer services that focuses on affordable products, sleep trials, price guarantees, money back, and more.
But Mattress Firm goes beyond all that too.
They have been committed to serving its communities, the Mattress Firm Foster Kids initiative, a program of the Ticket to Dream Foundation, hosts six collection drives a year in communities nationwide to ensure that foster children have the resources needed to succeed. You can learn more about their community efforts here.
Additionally, the company also wanted to empower customers to understand the benefits of sleep health and educate people who may be shopping for a new mattress.
To do this, the corporate offices could see potential in harnessing employees to help share this knowledge, but also to help various retail locations drive more business. This is where the team began looking at employee advocacy software solutions.
The Mattress Firm and EveryoneSocial Partnership
As Mattress Firm began to piece together an employee advocacy strategy, they chose EveryoneSocial as their preferred vendor.
By choosing EveryoneSocial, they were not only getting an engaging product, but a team dedicated to helping them guide their strategy for success.
With their mission driven community engagement, Mattress Firm had immediate use cases for a strategic employee advocacy platform.
To Empower Mattress Firm Associates On Social Media
One of the goals for the program was to help empower Mattress Firm associates to use social media ultimately to drive local business to their stores.
A common misconception with employee advocacy is that it’s better suited for B2B brands. While in the early days this might have been true, B2C and retailers have a great opportunity here as well.
Mattress Firm realized the B2C advocacy opportunity from the start and wanted an easy way for retailers to access information and news that they could share quickly to social media.
Since the retail associates do not have computers in front of them all day to access social, the mobile application capabilities of EveryoneSocial’s platform was critical. Mattress Firm is a prime example of the power of deskless and frontline workers creating value with employee advocacy.
The EveryoneSocial mobile app provided employees all the functionality of the desktop application in a clean, portable and lightweight design. The app also sends push notifications and allows employees to create content on the go.
Help Sales Share Knowledge About Sleep Health
While Mattress Firm wanted to ensure business and sales are strong, their sales team needed and wanted to do more than push products to attract buyers.
We know by now that social media has evolved over the last decade and people do not want to be constantly spammed about products. Instead, they turn to social media for insights, research, education, and community.
Knowing this, Mattress Firm also wanted to use EveryoneSocial to equip their sales force with content and knowledge around sleep health. This information can be tied to their products, but also showcase valuable information for social connections of their sales team to see.
Position Mattress Firm as a Leader
The mattress market is no joke as there are tons of brands out there competing for attention. And although Mattress Firm has been around for over 30 years, they knew it was important to keep up with the modern times.
In addition to establishing information authority by sharing their knowledge around sleep health and products, they wanted to ensure audiences saw their brand as a continued leader in the sleep and mattress categories.
A great way by doing this was allowing more employees to share and create content to their networks about Mattress Firm.
After all, people trust information and recommendations from friends, family, and colleagues over other forms of marketing. Mattress Firm understands this, and trusts its employees to share content that establishes their company as authentic, genuine, and human.
After all, people trust information and recommendations from friends, family, and colleagues over other forms of marketing.
Interested in growing your sales positioning, drive larger brand engagement, and help organize content in a meaningful and engaging way for employees? Schedule your demo with EveryoneSocial to learn more.