While the strategy and term “social selling” may have been all the rage a few years ago, it remains an invaluable component for sales success.
Social selling is not a fad or trend, it’s a must-have for empowering the sales pipeline, closing more deals, and improving deal size.
For example, sales reps using social media as part of their sales techniques outsell 78% of their peers. (Forbes).
Qualtrics recognized the value of social selling and wanted to harness a significant portion of their employee advocates to improve sales and build more organic social reach.
What Is Qualtrics?
Qualtrics is an experience management company, with co-headquarters in Provo, Utah and Seattle, Washington.
The company was founded in the early 2000s and is the world’s first experience management platform. But what does that mean, exactly?
To put it simply, Qualtrics cloud-based software ensures your teams have the ability to access, analyze and share all your data wherever they are, with no hardware or maintenance required.
And the company has had impressive growth over the years. Besides growing to 3,000+ employees, they are growing their customer base quickly.
According to their website, Qualtrics now powers over 9,000 of the world’s leading brands and more than half of Europe’s top universities.
The Qualtrics and EveryoneSocial Partnership
Qualtrics looked to EveryoneSocial’s platform to help boost their social selling efforts in an engaging, but simple way.
One of Qualtrics’ main goals was to make it super easy for employees to find and share content externally. Their second goal was to strengthen their social selling strategy to help boost sales and overall brand awareness.
With EveryoneSocial’s powerful platform built for the user and dedication to client success, Qualtrics was eager to enable the platform for their employees.
Enabling their people with EveryoneSocial was a great success. Qualtrics activated over 1,100 employees into the program. That’s over 1/3 of their entire company! Additionally, they are currently working towards a rollout to additional teams including engineering and finance.
With this large of an employee base using EveryoneSocial, their advocacy program has a combined social network reach of over 880,000. That’s almost 4x what their company pages on Facebook, LinkedIn, and Twitter have combined!
Besides the primary sharing features and content organization, Qualtrics uses two key platform features to engage and reach their employees.
- Newsletters: This feature ensures employees see the latest and greatest and is engaging with newsletters that are sent right from EveryoneSocial.
- Gamification: While organizations should not lead with gamification, it can be a great addition to boost employee engagement and consistent involvement with the content and platform.
By utilizing both platform features, Qualtrics is ensuring employees have direct and quick access to the latest materials.
880,000+ social reach via users | 1100+ employees using EveryoneSocial | Averaging 2.05 Clicks Per Share | Averaging 2.34 engagements per share
Ready to organize and improve sales enablement? Want to improve social selling efforts by enabling employees to share your top content? Schedule your demo with EveryoneSocial to learn more.