How Coupa Used Social Media & Employees to Increase Marketing Reach

As Coupa’s media coverage and content volume increased, aggregating new content via email and increasing a number of emails sent weekly, became ineffective and caused sharing efforts to plateau.

They wanted something that would match their company culture of products that ensure ease-of-use, adoption, and deliver results.

In this case study, you’ll learn:

• Why employees want to be on social media and why that’s a good thing
• Why and how they embraced the corporate culture of social sharing
• How employee advocacy software helped them increase marketing reach
• How their social media reach quadrupled with EveryoneSocial in one month

 
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