How Coupa Uses Employee Advocacy to Accelerate Marketing Reach And Engagement

As Coupa’s media coverage and content volume increased, aggregating new content via email and increasing a number of emails sent weekly, became ineffective and caused sharing efforts to plateau.

They wanted something that would match their company culture of products that ensure ease-of-use, adoption, and deliver results.

In this case study, you’ll learn:

  • Why employees want to be on social media and why that’s a good thing
  • Why and how they embraced the corporate culture of social sharing
  • How employee advocacy software helped them increase marketing reach
  • How their social media reach quadrupled with EveryoneSocial in one month

 
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Coupa Case Study

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The ease-of-use for both users and content curators sets EveryoneSocial head and shoulders above the crowd.

Where once employees felt like they worked for Electronic Arts, now they felt like they ARE Electronic Arts