How Coupa Uses Employee Advocacy to Accelerate Marketing Reach And Engagement
As Coupa’s media coverage and content volume increased, aggregating new content via email and increasing a number of emails sent weekly, became ineffective and caused sharing efforts to plateau.
They wanted something that would match their company culture of products that ensure ease-of-use, adoption, and deliver results.
In this case study, you’ll learn:
- Why employees want to be on social media and why that’s a good thing
- Why and how they embraced the corporate culture of social sharing
- How employee advocacy software helped them increase marketing reach
- How their social media reach quadrupled with EveryoneSocial in one month
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Where once employees felt like they worked for Electronic Arts, now they felt like they ARE Electronic Arts.