How Coupa Used Employees & Social Media to Increase Marketing Reach
Coupa wanted something that would match their company culture of products that ensure ease-of-use, adoption, and deliver results. For social, it meant a solution that would be easy for employees to use as part of their daily social structure and have a high level of adoption.
In this case study, procurement software provider Coupa discusses:
- Why employees want to be on social media and why that’s a good thing
- Why and how they embraced the corporate culture of social sharing
- How employee advocacy software helped them increase marketing reach and drive traffic
- How their social media reach quadrupled with EveryoneSocial in one month
Download the Case Study