How Coupa Uses Employee Advocacy to Accelerate Marketing Reach And Engagement
As Coupa’s media coverage and content production increased, aggregating new content via email became ineffective – the rising number of weekly emails caused sharing efforts to plateau.
They needed a platform that could match a company culture that emphasizes ease-of-use, quick adoption and above all, delivering results.
In this case study, you’ll learn:
- Why employees want to be on social media and why that’s a good thing
- How Coupa embraced a corporate culture focused on social media sharing
- What an employee advocacy platform did to increase their marketing reach
- How the company’s social media reach quadrupled after one month of using EveryoneSocial
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