What is Employee Advocacy? The Complete Comprehensive Guide

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves.

This guide is meant to cover everything you and your company need to know about employee advocacy for marketing, sales, employer branding, recruiting, or even for an enterprise-wide program.

This is our definitive "what" and "why" resource of everything you should know.

In this employee advocacy guide, you’ll learn:

  • What is employee advocacy? Definition and beyond
  • What employee advocacy is not
  • Why it matters for your employees
  • Why it matters for your company
  • Where employee advocacy works best
  • Key employee advocacy statistics
  • Common objections and challenges
  • Tips for launching an employee advocacy program

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