Leveraging Employee Advocacy For Social Selling

In this session Sales for Life’s Dave Howe, EveryoneSocial’s Cameron Brain and Zealous Wiley from Hewlett-Packard Enterprise, discuss how employee advocacy can help establish your sales team’s authority, credibility, and increase the number of relevant conversations they have with buyers.

The webinar video includes:

• The reality of the modern buyer (3:49)
• What is employee advocacy? (8:11)
• Research from Cisco on employee advocacy (14:15)
• HPE employee statistics and results (15:40)
• The cold calling challenge (18:38)
• Using content to make a cold call a warm call (19:45)
• Content sharing best practices (24:33)
• Four keys to employee advocacy success (31:11)
• How to track the ROI of employee advocacy (39:56)
• Q&A (46:43)