Leveraging Employee Advocacy For Social Selling
In this session Sales for Life’s Dave Howe, EveryoneSocial’s Cameron Brain and Zealous Wiley from Hewlett-Packard Enterprise, discuss how employee advocacy can help establish your sales team’s authority, credibility, and increase the number of relevant conversations they have with buyers.
The webinar video includes:
- The reality of the modern buyer (3:49)
- What is employee advocacy? (8:11)
- Research from Cisco on employee advocacy (14:15)
- HPE employee statistics and results (15:40)
- The cold calling challenge (18:38)
- Using content to make a cold call a warm call (19:45)
- Content sharing best practices (24:33)
- Four keys to employee advocacy success (31:11)
- How to track the ROI of employee advocacy (39:56)
- Q&A (46:43)
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