Why Employer Branding Matters for Your Company's Hiring Success
The way companies recruit candidates for jobs and retain employees has changed. In a large part due to technology advancement, social media, and career review sites that make it easier for job applicants to find information.
Yet, without a strong employer brand, your company is missing out on top candidates, potentially losing money, and affecting other areas of the business.
In this employer branding guide, you’ll learn:
- What exactly is employer branding?
- Who should be included in the employer brand
- How to establish your employer brand strategy
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