Your marketing presence has to achieve the same outcome of a heartfelt handshake–which can be extremely challenging to do in a digital environment when your sales reps are limited to short emails, sales decks, and automated campaigns. That’s where social selling comes in.
In this social selling guide, you’ll find actionable information on:
- The changing B2B sales landscape
- What social selling is and why it matters
- The challenges of social selling
- 6 tips to launching your own powerful sales channel
- Why you need to invest in your team’s social education
- And how to choose the right tools to help you succeed