How to Build An Authentic Approachable Personal Brand Online
In this webinar, EveryoneSocial’s Chris Hecklinger & Adobe’s Lauren Friedman teach how you can align your passion & your profession by building an authentic, approachable personal brand online.
Here are some of the topics covered in this webinar:
- What exactly is a personal brand and how can it help your career? (2:25)
- What a personal brand isn’t (6:23)
- What can you achieve with a few minutes of investment each day (8:48)
- Personal brand success statistics and stories (13:26)
- Example personal branding by job function (15:58)
- Marketing experts example personal branding (19:50)
- HR professionals example personal branding (22:35)
- Establishing your personal brand content pillars (26:53)
- How to discover content (29:45)
- Choosing the right social platforms to build your brand on (31:11)
- 5 key reasons why people share content (33:00)
- Join niche communities that match your personal brand goals (36:08)
- How to add value to industry discussions and communities (38:47)
- Balancing your professional and personal identities (39:33)
- Add your perspective to what you’re sharing (40:13)
- Balance self-promotion with content your audience actually cares about (41:52)
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