Social selling is very similar to inbound marketing: the idea is to improve overall efficiency by building more substantive relationships with your target audiences. Become a trusted leader, discussion igniter, and knowledge magnet in your industry with this social selling starter kit.

In this social selling guide, you’ll learn:

• What social selling is & why it matters
• The challenges you may face with social selling
• 10 social selling strategies to get you and your company on the right path
• Additional tips including: Linkedin's Social Selling Index, Finding great content, & more