Learn what EveryoneSocial's CEO, Cameron Brain, has been up to along with his Summer reading list and a checklist for life. Read more.

My wife and I recently had our second child and as such, I’ve been spending some time at home over the last few weeks. While having a newborn in the house doesn’t exactly allow for a lot of rest and relaxation, there has been downtime, some of which I’ve used to catch up on reading.
When our first child was born we’d just moved to Salt Lake from San Francisco and the only book within reach was the original Conan The Barbarian stories. ???? Read one of them and you’ve read them all (actually, don’t even read one, not worth the time).
This time around, with all of our books unpacked I picked up Richard Zach’s Chasing the Last Laugh, a book about Mark Twain’s round-the-world speaking tour at age 60 to avoid bankruptcy and disgrace, and Peter Kaufman’s Poor Charlie’s Almanack, a compilation of speeches and interviews given by Charlie Munger, Warren Buffett’s right-hand man for the last 40 years.
The Twain book is hugely enjoyable (he was an absolutely HORRIBLE businessman, throwing away virtually all of his and his heiress wife’s fortune on poor investments by his late 50s), however, I wanted to share a bit from the Munger book.
If you’ve read anything about Warren Buffett or Charlie Munger, you’ve likely gathered that they have a very old school approach to all aspects of their life. Let’s be real, they are old school (codgers might be more accurate)!
Both are over 90 years old and still running Berkshire Hathaway, one of the most successful companies of the last 50 years (their current market cap is over $400B and they’ve taken virtually no outside capital since Buffett bought the company in 1964).
Speaking about Charlie (who is the subject of Poor Charlie’s Almanack) and like his idol Ben Franklin, his primary avocation is reading, voraciously (his children apparently referred to him as a book with two legs) with an aim towards “becoming a little smarter every day”.
The title of the book, Poor Charlie’s Almanack is a riff on Ben Franklin’s Poor Richard’s Almanack, chiefly remembered for being a repository of his aphorisms and proverbs.
One of the chapters in Poor Charlie’s Almanack is entitled An Investing Principles Checklist and it is just that, the checklist Charlie and Warren have and presumably still use (the book was last updated in 2005) to assess their potential investments.
I thought it was so good–in it’s relatedness to all aspects of life–that I typed it up so that I could share it with friends (including you) and print off a copy to tack to the wall of my office. Not all of us may be making billion-dollar investment decisions, however, we all make decisions, important decisions concerning our personal and professional lives.
While I don’t personally subscribe to the notion that all decisions can be assessed in some clinical framework, I do think this checklist is very helpful in reminding us of the questions we should be asking ourselves when making any decision of import, be it who to take on as a new client, who to hire, or who to go into business with.
Below is the checklist as it was written in Poor Charlie’s Almanack. I’ve also put it into a Google Doc, which you can download, print, and share. I hope you find it as insightful and thought-provoking as I have. Even if you don’t, I’d love to hear your thought. Leave a comment. Would enjoy chatting about it.
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
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