LoginSchedule demoLoginSchedule demoThe top 1% are good, but the key is to build a pipeline from the 90% of lurkers to the 9% of engaged users. Ian Wikramanayake explains his strategy.
![[Bitecast 15] Ian Wikramanayake of Pure Storage -- The 90-9-1 Social Rule](https://everyonesocial.com/wp-content/uploads/2019/10/Ian-Wikramanayake-Featured.jpg)
Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about.
While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront.
This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.
The top 1% is going to take care of themselves with social media, but the key is to build a pipeline from the 90% of lurkers to the 9% of engaged users. In this week’s Bitecast, Ian Wikramanayake of Pure Storage explains his strategies for building the employee advocacy pipeline.
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
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