LoginSchedule demoLoginSchedule demoCameron Brain (EveryoneSocial) and Ross Quintana (Head of Social Adobe Partners) paddle out together to catch the vanguard wave of employee advocacy.
![[Bitecast 02] Ross Quintana of Adobe -- Tomorrow's Business](https://everyonesocial.com/wp-content/uploads/2019/07/bitecast02featured.jpg)
Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about.
While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives – that sometimes — we just want to get to the information and learn a bit in a shorter period of time.
This is where EveryoneSocial’s Bitecast was born. Every week, we plan on delivering an informative and educational piece of media in a short and bite-sized format. This will include both videos and podcasts, with the goal of keeping these under 10 minutes, generally.
The merits of a product, paid ad campaigns, social platforms – what’s the bigger picture? In this week’s Bitecast, Ross Quitana (Head of Social Adobe Partners & CEO of Social Magnets) and Cameron Brain (CEO & Co-Founder of EveryoneSocial) paddle out together to catch the vanguard wave of employee advocacy.
Anticipating the future of business involves activating, enabling, and delivering value to all potential advocates: your employees, your partners, and everyone in between. As Ross asks, if you wait until building an advocacy ecosystem is a required norm, then what’s the return at that point?
Tomorrow’s business is not something one shows up fashionably late for, nor is it a destination to check off once arrived at. Ross and Cameron discuss how positioning one’s partner program to take a high ground vantage is our best bet for long term future success.
CB: What’s your view on partner programs and what they can do for a business?
RQ: Responds at 0:58 in the video
CB: How does social media fit into your partner programs? Specifically, what are you doing with partners that is working well?
RQ: Responds at 2:50 in the video
CB: What is the role of employee advocacy with partners?
RQ: Responds at 4:56 in the video
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
See the platform that comms, marketing, and compliance teams use to run their advocacy program.
