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Modern advocacy

The advocacy platform enterprise teams actually adopt.

AI-native from the ground up. ROI from day 1. Seamless sharing inside Teams and Slack. AI content suggestions, and purpose-built executive activation tools. This is what modern advocacy looks like at scale.

9.5B
impressions, trailing 12 months
30+
Fortune 100 customers
Since 2012
#1 trusted platform
Jed Ayres
CEO · ControlUp · 6h
Exec
Three years ago we bet that autonomous IT operations would change how we ship. Today, the data backs it up — and it's just the start.
Drafted with EveryoneSocial · Reviewed · Posted
Naomi Brooks
VP Communications · Westmark Health
4h ·
Best brand week of the year, zero paid. Every impression came from our own team's networks. Anyone still calling employee advocacy a "soft" channel hasn't read their last engagement report. #EmployeeAdvocacy #BrandMarketing
👍
💡
12718 comments · 9 reposts
Like
Comment
Repost
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Shared from Slack
+47
51 advocates shared this
Reached 218k · 7 target accounts
The three pillars

Three pillars that make advocacy actually work.

Most advocacy platforms stop at content distribution. EveryoneSocial covers activation, data, and seamless engagement — the things that determine whether a program moves a needle.

Reach
3.8M
+25%
Engagements
672k
+8%
Earned $
$2.5M
+12%

Real data & insights

Program performance tied back to customers and revenue. The data and insights your CMO and other senior leaders actually want to see.

Teams
Slack
ChatGPT
Claude

Seamless sharing

Teams, Slack, ChatGPT, Claude, LinkedIn — wherever your employees already work. One tap to share, on policy. No new login, no behavior change, no excuses.

Jed Ayres · CEO
3 drafts ready · posts Tuesday 9am

Executive activation

A purpose-built track for the C-suite and their chiefs of staff. Ghostwriter workflows, calendar-aware suggestions, and the white-glove onboarding that gets execs actually posting.

AI native

Every capability is powered by AI.

AI isn't a side panel here. It's the substrate. Every feature in the platform — from content suggestions to compliance review to executive activation — runs on it.

AI content suggestions

Personalized share copy in every employee's voice, tuned to what they've posted before and what their network responds to.

AI-assisted compliance review

A second set of eyes on every share — policy flags, tone checks, disclosure prompts before content leaves the building.

MCP connectors

Connect EveryoneSocial to your own AI tooling and internal systems via the Model Context Protocol. Agents read engagement data and draft content inside the platform.

ES
Source: "Autonomous Actions Report" · 3 drafts ready
Builder
Executive
Practitioner
Maya — VP Product
Drafted in their voice · approved
AI
"The most surprising thing about shipping autonomous actions wasn't the AI. It was how fast customers started asking us what to automate next."
The problem

Why advocacy programs struggle – and why yours won't.

Advocacy programs can be hard because the software they're run on is legacy. It doesn't make it easy on you and your team or your advocates, which means low adoption, engagement and ROI. Advocacy is all we do — we've solved these issues, and it's why the biggest programs in the world run on EveryoneSocial.

Low adoption

Another standalone tool no one opens. EveryoneSocial lives in Slack, Teams, and Outlook — the apps employees already use, so participation isn't a separate ask.

No ROI

Mystery engagement numbers that don't map to pipeline. EveryoneSocial ties advocacy activity to the accounts and initiatives your team is already measured on — signal you can export, present in QBRs, or bring into your CRM.

No exec buy-in

Programs stall when leadership doesn't participate. We're the only solution with purpose-built tools to activate execs and support the people who support them.

Learn more about Legacy vs Modern Advocacy
Program adoption
% of seats active, by quarter since launch
Typical platformEveryoneSocialQ1Q2Q3Q4Q5Q6
Composite from EveryoneSocial customer cohorts vs published industry medians.
Proof

Enterprise advocacy runs on EveryoneSocial.

The world's largest programs – across financial services, technology, healthcare, and industrial – run on EveryoneSocial. Marketing, sales, comms, and recruiting, all on one platform.

9.5B
impressions, trailing 12 months
Earned reach from advocates' own networks across our enterprise customer base — not paid media.
30+
Fortune 100 customers in production
Across regulated finance, technology, healthcare, retail, and industrial — the most-adopted advocacy platform in enterprise.
Since 2012
#1 trusted platform
The longest-tenured advocacy platform built for enterprise scale.
Integrations

Fits into the tools your teams already use.

EveryoneSocial integrates with the systems where your employees already spend their day — so adoption isn't tied to learning a new product.

Teams
Microsoft Teams
Share from any channel
Slack
Slack
Slash command + DMs
ChatGPT
ChatGPT
AI drafting from your assistant
Claude
Claude
MCP-native agent workflows
Global Relay
Compliance archives
Global Relay, Bloomberg Vault, & more
See full integration library
Our team behind yours

More than software. We're your dedicated partners.

The platform matters. The people behind it matter just as much. EveryoneSocial brings a team alongside yours from launch through scale.

Dedicated onboarding

A named implementation lead. A 4–6 week launch plan. We don't ship you a login and walk away — we ship you a program.

Ongoing strategy

Your CSM has run advocacy programs before. They benchmark, escalate, and quarterly-plan with the rigor of an in-house team.

Quarterly business reviews

Regular check-ins on adoption, content cycle time, audience reach, and the pipeline you can actually defend.

Dedicated support

Real humans, fast queue. The team that knows your account is the team that picks up the phone.

See how Managed Services runs your program for you
Use types

Built for how enterprise teams actually use advocacy.

One platform, three modes. Each gets its own workflows, dashboards, and CSM playbooks — without splitting your data.

Maya Ramírez
VP Product · 4h
The most surprising thing about shipping autonomous actions? How fast customers asked us what to automate next.
2,412+118 comments

Employee advocacy

The core program. Marketing, comms, and HR teams running content out to every employee who wants to share — at the scale only EveryoneSocial has.

Learn more
Exec content queue
Jed Ayres
CEO · Approved · posts Tue 9am
Priya Shah
CMO · Drafted · awaiting review
Tom Yates
CRO · Idea · suggested by EveryoneSocial

Executive activation

Purpose-built tools for your senior leaders and the comms resources that support them. Delegate users, dedicated reporting, permissioning and controls.

Learn more
Engaging your page
This week
Microsoft
12
NVIDIA
8
Intuit
5

Company page insights

See which named accounts are engaging with your brand page — signal that native platform analytics don't give you anywhere else.

Learn more
In a regulated industry?
EveryoneSocial adds active monitoring, archiving, and supervisor-ready reporting — built for FINRA and SEC-regulated firms.
Explore compliance
CUSTOMER STORIES

What customers say.

It's amazing being able to tee up weeks of thought-leading posts at a time; it's raised my profile significantly in my own social network as well as generated many strong leads for the Inception program on many fronts.
Program Director
We've just started getting deals added on from GPS which I have driven across the business area. We are encouraging more colleagues to get involved.
Deputy Head of Corp Direct Sales, GPS
I am able to post everyday on LinkedIn and it takes me less than 30 seconds. All the content is high quality. If this was not here I would not post on LinkedIn.
Account Executive
This tool makes it easy to build a social media pipeline and schedule, also connect to content I might not ordinarily have been aware of.
Senior Account Manager

Ready to see what Modern Advocacy looks like?

See how EveryoneSocial drives adoption, delivers real data, and activates executive voices — all in one platform.

Attribution
Accounts engaging
last 7 days
Target
Target account
7 engagements
United
Target account
4 engagements
NVIDIA
Open opportunity
3 engagements
Amazon
Target account
9 engagements
+ 18 more accounts reached →