Category: Marketing

How AI Is Reshaping Buyer Decisions — And What It Means

There’s only one company that can compete with the major social networks in terms of users and engagement: OpenAI.  Are…

Cameron Brain - CEO
AI is the new search

How to Build Trust on Social Media in 2024

I recently joined our partner Khoros for a webinar on the importance of brands rebuilding with trust on social media…

Cameron Brain - CEO

Here’s the Leading Social Trend of 2024

I was back on the road last week to see some of our clients on the East Coast. One of…

Cameron Brain - CEO

3 Reasons Every Company Isn’t Doing Advocacy…Yet

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of…

Cameron Brain - CEO

2 Weeks, 4 Countries, 25 Meetings: What I learned

Working on a train is one of my happy places, and I did a lot of that recently. I just…

Cameron Brain - CEO

Brand Pages Aren’t a Strategy — They’re a Tactic

Something I’ve heard from marketing teams recently is, “We’re really focused on our LinkedIn company page strategy right now.” Here’s…

Cameron Brain - CEO

Traditional Content Marketing Doesn’t Work. Here’s What Does.

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites,…

Cameron Brain - CEO
succeed in modern content marketing

Content Marketing Isn’t What It Used to Be

I talk with a lot of marketers. What do the smartest marketers understand that the rest do not? They understand…

Cameron Brain - CEO