LoginSchedule demoLoginSchedule demoForrester's latest report highlights the benefits of social selling and why you should use it as part of your B2B sales strategy.
We’re very proud to announce that EveryoneSocial CEO & Founder Cameron Brain and two of our customers (Dell Technologies and Genesys) are prominently featured in Forrester’s new report, Add Social Selling To Your B2B Repertoire, authored by Principal Analyst, Mary Shea.
An advocate can share anything, but social selling is targeted in content and customers. It’s a longer-term play that is all about building relationships and staying top of mind.
~Amy Heiss, Dell Technologies
Social selling–often as a component of an org’s overall digital transformation–is fast becoming a top priority for b2b organizations of all types. Why? As outlined in some recent reports (State of Marketing and State of Sales) put out by Salesforce, the #1 priority reported by both sales and marketing organizations is customer experience.
The customer is once again at the center of the b2b world, and since virtually all customers are active on social it’s only logical that sales teams are adopting tools and practices to meet them on their own ground. We recommend Mary’s report for anyone who is new to social selling or trying to figure out what a program might look like at their company.
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
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