LoginSchedule demoLoginSchedule demoWhy do I post on LinkedIn? Why do I encourage my employees to do the same? Because social media delivers — and so does employee advocacy.
“I saw your posts on LinkedIn. Does that do anything for you?” 🤔
I can’t tell you how many times I’ve heard this from smart, successful professionals, and it always cracks me up!
Here are three recent examples. (All names have been omitted to protect the innocent.)
A marketing agency exec said, “I see you posting videos to Linkedin. Does that accomplish anything?”
Well, you saw it, didn’t you?
This is the quintessential example of why I post to social and why we do what we do at EveryoneSocial. He saw it, we share some connections, we’ve worked with the same clients, it’s likely we could work together in the future, etc.
EveryoneSocial and I are in his head. Mission accomplished.
A member of the EveryoneSocial team posted to LinkedIn after a long hiatus.
(I know this because Linkedin sent me a notification saying “This person posted for the first time in a while, so I took a screenshot for blackmail purposes. 😉)
Then a very high-profile CEO saw our employee’s post and did something truly outstanding for someone in need!
I met with a tech company VP for the first time and he remarked, “Hey, I know you from Linkedin! You’re famous!”
This person is important to EveryoneSocial and someone who I want to cultivate a relationship with. Luckily, my LinkedIn posts had already laid the groundwork for that.
Another interesting thing about these examples is that all of these people are in sales, so they know it’s critical to connect and engage with people. After all, social selling drives increased pipeline, better win rates, and up to 48% larger deals.
However, something about social media — or perhaps their own fears and misconceptions about it — makes it seem daunting.
But I can say without a doubt that the water is warm! All you gotta do is jump on in! 🤿
Nervous about getting your feet wet with social media? Here are some great resources to help you out:
Of course, the above are all personal examples, so I want to share one more story that blew even my mind: Recently, a single LinkedIn share for one of our customers resulted in $136K in revenue! 🤯 Check it out.
Also, feel free to connect with me on LinkedIn. I’d love to hear from you!
See the platform that comms, marketing, and compliance teams use to run their advocacy program.
