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Plan in Opal, distribute with EveryoneSocial.

Opal is where enterprise marketing teams plan and approve the calendar. The planned integration makes that calendar the source for what employees can share.

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01 — what it does

What this integration unlocks

Campaign content that is already planned, briefed, and approved in Opal should not be re-created by hand for advocacy. The connector pulls approved assets and copy into EveryoneSocial Topics on the dates the calendar says they go live.

Marketing keeps one calendar, employees get content that is on-message, and nothing goes out ahead of the campaign it belongs to.

02 — how it will work

Three steps, once it ships

  1. step 01
    Connect
    Authorize EveryoneSocial against your Opal workspace.
  2. step 02
    Map
    Match Opal campaigns and labels to EveryoneSocial Topics.
  3. step 03
    Publish
    Approved assets land in the feed on the calendar date.
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