Influencer marketing is an old idea turned new. It’s “word-of-mouth” marketing but fashioned in a new fangled way. Marketing hacking episode one.

Influencer marketing is an old idea turned new. It’s “word-of-mouth” marketing but fashioned in a new fangled way. Instead of friends and relatives giving us advice we look to the experts. People we see as the go-to resource on a given topic. And thanks to social media, we can follow those influencers, learn from them, and ultimately buy from them.
That’s why we decided to host a webcast series on Marketing Hacking, and the first episode is on how to harness the power of you influencers using influencer marketing.
Featuring Scott Kendal Brown, Digital Marketing for NUVI, and myself Elle Griffin, Head of Marketing for EveryoneSocial, we’ll discuss (via webcam) how you can get your community to market your brand using the magic of influencer marketing.
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
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