LoginSchedule demoLoginSchedule demoEthan McCarty, CEO of Integral Communications Group, discusses community activation and picks apart notions of community in the workplace in this episode.
![[Bitecast 07] Ethan McCarty of Integral -- Community Activation](https://everyonesocial.com/wp-content/uploads/2019/08/bitecast07featured.jpg)
Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about.
While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives and often want the takeaway nugget upfront.
This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.
Why does hearing someone say “We’re going to launch a community” make Ethan nervous? What’s there to fear when communities are primary drivers of any decision that involves choosing your company over the rest?
There is one coalescing behavior to look for that will guarantee authentic community growth and all the benefits that follow from employees engaging with each other. But without understanding the different types of community and for whom they are worthwhile, companies are liable to overlook the brand forest for the ROI trees.
In this week’s discussion with Ethan McCarty, CEO of Integral Communications Group and lecturer at Columbia University, Cameron and Ethan pick apart notions of community in the workplace and how it relates to shrimp cocktails.
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
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