How CenturyLink Doubled Social Shares with Employee Advocacy
CenturyLink launched their employee advocacy program a little over two years ago to a group of employees within CenturyLink Business, their B2B division. The initial goal of the program was to amplify their content by extending reach through their employees. Today, CenturyLink is a more social media savvy organization, and the goals have evolved.
In this Podcast:
- What research she did to find the right social solution
- How she ultimately decided to implement an employee enablement program
- How they use their employee enablement program to expand marketing reach
- Her tips and tricks that have helped Citrix along the way