[Bitecast 13] Deborah Bussière of Broadridge — Advocacy in Fintech

Jason Brain

Creative Strategist

1 minute read

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront.

This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.

 

With 20 years of perspective…

If you’re curious how employee advocacy succeeds within a regulated industry such as financial services, this episode is for you.

Deborah Bussière is the Global Chief Marketing Officer of Broadridge, a fintech grownup with $4B in revenue. Broadridge has trademarked their CX-oriented ethos of “The ABCDs of Innovation” to best help clients: AI, Blockchain, Cloud, Digital/Data.

Deborah and Cameron discuss how employee advocacy can align marketing and sales, the importance of overcoming the social selling age gap, how company culture accelerates advocacy, and the anticipated golden intersection of AI-targeting and personalized content.

 
 

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