Category: Employee Advocacy

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. Many employees will already be well-versed with social platforms and others not as much.  But no matter what level of social knowledge employees have, your organization must ensure that everyone is given proper guidance and training.  And for your social program to be successful in the long term, the training provided below will ensure that you have a team of expert brand advocates. The proper use of social is also important as it increases success…

EveryoneSocial Is Off To London! It’s fall, which means the EveryoneSocial team is headed across the pond to spend some time with our amazing clients in Europe! We love our EU-based clients and users, many of whom are deep believers in employee advocacy and comprise of our most active and successful programs world-wide. We’re especially excited for this year’s trip for two reasons: We’re hosting a private event of our own for EU-based EveryoneSocial customers!We’re a sponsor of the London Talent Brand Summit (if you’re in a recruiting/employer brand role, this is a community you need to check out)  …

In the past few decades, the concept and practice of employer branding has grown from obscurity to a highly valued marketing tool that businesses use to attract the high-quality people they need to remain competitive.  In fact, interest in the topic reached an all-time high this year, according to Google Trends (see Figure 1).   Figure 1. Google Trends data on searches for the term “employer branding” Much of this recent attention is almost certainly driven by today’s highly competitive job market. For firms in the professional services space, where talent acquisition has been a consistent challenge, it is especially…

A common employer brand theme you have probably noticed online recently is the power of employee stories. Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. But how does your organization activate employee stories more consistently and organically? And how can you enhance your efforts by sharing these stories on social media?  Consider this an ultimate guide to strategizing workplace stories. Here are the most important topics covered: Why Employee Stories MatterHow to Start Approaching Workplace StoriesTypes of Employee Stories For Social MediaBest Examples of Employee Stories on…

The culture of employee advocacy and the nature of social programs are both shifting. And we’ve been in this game for years — when in the beginning — only certain companies understood the value of getting their organization more socially active both internally and externally.  Fast forward to today, many large and enterprise companies are adopting an internal social program; and not just for one particular reason. Employee advocacy influences every aspect of the organization from marketing, sales, recruiting, communications, employee engagement, and employer branding.  Traditionally, you might want to start small with your social program — a natural desire…

One of the growing challenges with organizations, is keeping teams connected and informed. This can be extremely difficult with companies that have multiple office locations, especially globally.  Yet, one way to alleviate these communications challenges has been through the use of employee advocacy. Typically employee advocacy programs are known more for driving marketing, sales, and recruiting results.  However, employee advocacy can (and should) play a role in your internal communications strategy as well.  Below, I interviewed Cyxtera, who has been a great client of ours for a bit now. You’ll learn about this awesome company and how they built a connected…

Typically in many software products, gamification becomes a key product element to entice users to take some sort of action consistently.  This might be to improve marketing results, increase employee engagement, help product retention, etc.  While gamification can be a great product feature, many organizations like to lead with it to entice employees to use it more. This is especially true with employee advocacy platforms. But leading with gamification to get your team social sharing and more involved is actually a mistake. Here is what is what I’m going to cover: Why Leading with Gamification is a MistakeGamification in Employee…

Funny to think back when Facebook first rolled out public access — I was sitting in my dorm room in 2004 and remember signing up without any anticipation of how momentous this new form of media would become.  Speculating in hindsight, what college student back then could have imagined that social media in the workplace would become central to digital business? Of course, many students were thinking about this; admittedly I was not one of them however!   Social Media in the Workplace Today A generous decade and then some later, social media has shifted away from any stigma as…