Category: Employee Advocacy

Most companies with employees are starting to realize that their results are nothing without their people. This is especially true for large and enterprise businesses, but this can be said for any sized organization. Since the competition among businesses is fierce (especially with the digital advances), organizations need to find other ways to keep the company results and brand reach growing. And it’s exactly why your company needs to put a greater emphasis on employee involvement. Without your company’s people getting more involved and engaged, your organization and brand will quickly fall behind. Before we dive in, here’s what will…

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. The overarching criteria for every type of educational content explored and differentiated in this piece is unconditional accessibility. Without sincere generosity of access on the company’s part and authentic content therein, I’d argue the prefix here of “educational” is more appropriately replaced by: promotional.   What’s So Educational About This Piece Anyway? The obvious pitfall of writing a piece about educational content along the lines that I’ve established is…

In the beginning, there were, the four-P’s. Then there was the three-R’s. Or maybe those came before the P’s? For sure, the most recent are the three-E’s. All of these alliterative acronyms speak either directly or indirectly to word of mouth marketing, but how do they pertain to the most prominent form of emerging advertising: employee advocacy?   Word-of-mouth, the other 8th-wonder of the world   Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com As Ambassador Marketing puts it, “For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new…

The seven sins of social programs, also known as the admin vices, the seven traits of managers, or cardinal kerfuffles, is a grouping and classification of employee advocacy mistakes gleaned from our clients’ collated teachings. But don’t take it personally if your employee advocacy program is missing the mark — sometimes that’s a good place to start anew. As the saying goes: whoever has been forgiven little, engages little. Below are the major employee advocacy mistakes that admins and managers should be mindful of when beginning or growing your social program. Because let’s be honest: the sins of users don’t…

The Most Interesting Employee Engagement Statistics Looking for valuable and interesting employee engagement statistics? Then you came to the right place! Below I’ll discuss more about employee engagement and some interesting numbers that might be surprising, shocking, or just plain fascinating.   Employee engagement is about improving your company workplace and culture so that employees feel more connected and dedicated to the goals and values. This is built up through trust, company integrity, and communication between your organization and the employees. And it’s a big initiative companies tend to focus on (and should want to work on) as it greatly…

Typically, when you think of the term “employee referrals” your mind may go to the impact on human resources and hiring benefits. And it makes sense, especially as this strategy has been a favorite and most productive way to find talent. But, as important it is for HR (more on that in a later section), the method of employee referral actual benefits numerous departments of any organization. While the concept might not be overly complicated, explore with me further and learn how to apply a successful employee referral program that impacts your entire organization. Below, we’ll cover a few important…

This post has been updated. Below you’ll learn about the employee advocacy metrics your company should measure with a social media program.   Leveraging an employee advocacy program is an excellent way to extend the social reach of your brand. But it can do more than that, like drive sales, boost social recruiting, and improve communications. Since your staff knows the company inside and out, the online audience values their insights and opinions. Furthermore, employees often have a larger sphere of influence and trust on social media than the corporate social page. 76% of individuals surveyed say that they’re more…

Enterprise communications leaders are playing an increasingly important role in accelerating change and driving real business value. Join yours truly, Cameron Brain, Co-Founder and CEO of EveryoneSocial and Ethan McCarty, Founder & CEO of Integral Communications Group for a chat and Q&A about the future of communications. In this webinar we discussed about the following topics: How comms is increasingly stitching together all areas of an organization Why comms is a strategic imperative and should be driven by leadership How the technology landscape is changing and how that is affecting communications Where employees fit into the equation (hint: they’re central…