Category: Employee Advocacy

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human? Why do we have to work so hard to be human? Shouldn’t it come more natural? Is technology making us more or less human? How can brands become more human? These are many of the top questions marketing leaders can still struggle with today.     Humanizing Your Brand with Employees +…

Having a personal brand identity allows a professional to show the world what he or she is about as an individual employee. By building a personal brand it can show the skills and qualities that someone has, defining what makes them important or different. In a competitive world, it is very important that individuals are able to find an edge on their competition. Now, more employees have the opportunity to build their own unique brand thanks to social media and the efforts of companies who realize how important it is to their business. Yet, as a professional employee, you may…

The below article is a guest post from Chanell Alexander, a writer for TechnologyAdvice. You can learn more about her at the end of this post.    Typically, the discussion of using social media in the workplace is met with criticism. For many employers, it is seen as a distraction and a potential for company problems. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. Connecting with family and friends came in…

When it comes to sharing and posting online, social media mistakes can and will happen. Whether it is a grammar error, forgotten link, or you tagged the wrong social account, these things are pretty common. However, many companies (even yours included) are probably making other social blunders still, affecting your ROI and brand results. Social media is no longer just a “nice-to-have” for basic brand presence and is where customers and buyers hangout the most. Social media has to play an important role and that includes eliminating the below mistakes.     1. Diminishing the Value of Social Media Back…

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.” Plan, test, measure, repeat – that’s the marketer’s mindset. Start with a small campaign, and see how it performs. Amplify what’s working, and put the duds to rest. Marketers who embrace this mindset must pay close attention to data. Typically, they’re following a few key metrics – customer acquisition cost, immediate revenue, long-term user value, and revenue per unit of spend. These calculations provide…

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? Probably not as much as you should be or realize you need to be. This article will cover the below topics: Why Social Media Matters for…

Believe it or not, a number of businesses have consciously chosen not to encourage employee participation on social media. Worse yet, there are organizations that have heavy restrictions or block social media altogether. Understandably, social can become a distraction or a waste of company time. Right? And many business leaders or maybe even in your own mind you make excuses like: “Our customers don’t expect to see our employees on social media.” “We need control over what employees are doing, especially on company time.” “Employees posting on social media sounds like a disaster waiting to happen for our brand.” If…

Getting Corporate Social Media to be More Genuine When you come across a marketing message that rubs you the wrong way, what’s wrong with it? Often, it’s that the message comes across as slick and pushy, or that it seems to have been generated in a vacuum without any consideration for the audience’s trending tastes, attitudes, and sensibilities. This impersonal, aloof vibe is unfortunately all too common on corporate social media accounts, and it hurts the branding and image of the business that is unintentionally giving off this vibe. One of the simplest, most effective things that any business can…