Category: Employee Advocacy

If you are reading this post, you most likely know the value of social media in this digital age. Or maybe you are looking for additional data for your company. Either way, you came to the right place for all your social media statistics needs.   I’m sure you are probably hyper-aware that social media networks have become a juggernaut for businesses. Whether that is growing the brand, connecting with buyers and customers, helping close more deals, recruiting top talent, etc. Social media plays a major role in all areas of your organization. Below, our goal is to share with…

Are you considering building a unique internal brand at your company? If not, it’s certainly something you should invest time and resources to. Below you’ll learn what it is and how to build one successfully.   When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified. Yet, your employees are also the core of your brand, which is where the term “internal brand” comes in. Most people tend to think that communicating with your employees like memos, bulletin boards, or company newsletters is enough…

Below is a collection of some of the best social recruiting statistics. Learn the impact your recruiting and HR teams have by leveraging social media and how other employees can help leverage social to your company’s hiring advantage.   It’s pretty safe to say, we probably all recognize that the way companies hire and recruit top talent has evolved over the last few years. And it’s hard for companies ( including your own) to stand out in the world with top brands dominating immediate interest. This is why social media recruiting plays a huge role in analyzing and hiring the…

Your company culture is key to growing the business and improving employee engagement. But it’s also important for creating long-term brand champions.   In today’s changing landscape, jobs are becoming less and less of a 9-5 construct; today’s workforce wants to find a job that’s not just a paycheck, but a passion. That’s great news for you as an employer. These types of employees should be inherently great candidates for employee advocacy or becoming your “brand champions” on social media. However, you can’t just expect that every employee will begin tweeting and posting things about your company as soon as…

Employees + Social Media Marketing By now, most businesses should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. Any marketing strategies that do not value the importance of social media are truly missing out. Yet, one strategy that is growing and is equally important, is getting employees involved in social media marketing. Below, we’ll cover a few things (feel free to jump…

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? To ensure you and your workforce is truly ready, you need an employee advocacy checklist that can help you answer some important questions.   Many well-known brands are adopting employee advocacy programs and some are now specifically moving to enterprise-wide programs. The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Yet, if you are considering a social program, it’s important you ask yourself the below questions from our employee advocacy checklist.   But…

Learn about the five powerful benefits of developing a strategic employee advocacy program at your company. Results can be immediate, but always remember this is a long-game approach.   Most experts agree that a company’s employees are its most valued assets. Keeping this in mind, if your employees are truly your best asset they need to be treated as such. That’s why employee-friendly companies like Google put a lot of effort into attracting (and retaining) their talent. Companies can truly invest in their employees and keep them engaged by providing employees with top-notch amenities and perks. But another way to…

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human? Why do we have to work so hard to be human? Shouldn’t it come more natural? Is technology making us more or less human? How can brands become more human? These are many of the top questions marketing leaders can still struggle with today.     Humanizing Your Brand with Employees +…