Category: Employee Advocacy

Employees + Social Media Marketing By now, most organization’s should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, LinkedIn) are not going anywhere anytime soon. And these social platforms provide you access to the people that matter most for what your company does or sells. Any current marketing strategies that do not value the importance of social media are truly missing out. Yet, one strategy that is growing and equally important, is getting employees involved in social media marketing. Below, we’ll cover a few things (feel free to…

I’m sure when I write the name Adobe, that the company needs no introduction. I’d say the majority of people around the world are familiar with the company and/or have used their products.  But if not, here’s just a quick synopsis.  The computer software company was founded in the early 80’s and is primarily focused on multimedia and creativity software products — even digital marketing products as well.  However, besides making innovative products, the company also tends to be creative in how they build their brand as well.  For example, the company was one of the first brands to truly…

Are you considering building a unique internal brand at your company? If not, it’s certainly something you should invest time and resources toward. Below you’ll learn what it is and how to build one successfully. When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified. Yet, your employees are also the core of your brand, which is where the term “internal brand” comes in. Most people tend to think that communicating with your employees like memos, bulletin boards, or company newsletters is enough to create…

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. When we think of activating ourselves, what might come to mind? Pyrotechnics and drum rolls, like Beyoncé at Super Bowl 50? Almost every comic book superhero/ine origin story? Dune, all the Sailor Scouts, Dragon Ball, Harry Potter, Luke Skywalker, Siddartha, Jesus (though it happens off camera).  For most of us, these personas represent unrealistic examples. Activation is not an ecstatic sonic boom that one broadcasts upon reaching a certain velocity of personal satisfaction, nor…

The employee advocacy trends that every organization should know about and consider in the new year. Over the last few years, businesses and company leaders are increasingly valuing the power of their people (employees) more than ever before.  Activating employees is no longer just a supplemental approach, but a must have for your company to continue to grow and advance.  And because of that, employee advocacy programs have grown from a novelty concept, to a true game changer for companies.  Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and…

Finding some of the best employee advocacy examples will help you understand how other companies are using an internal social program. Yet, these examples will also show you how other well-known brands are quite successful with it. The concept of activating employees on social may be new, somewhat scary, or maybe you are unsure how it can benefit your organization. This is why we created this post, to ensure you feel more at ease and learn what other brands have done to enhance their marketing, sales, communications, and social recruiting through employee advocacy. This post will cover: Employee Advocacy Background…

The social media content strategy that your organization chooses to create has a profound impact on your company brand. Randomly posting content or blog post links to general company content no longer has the impact as it once did. Plus, social media platforms have evolved and audiences have come to expect more from brands they choose to follow. And the demand for more interesting and engaging content also comes from your current employees and customers.  This means your company must continue to measure and adapt as needed, otherwise you’ll be left behind as competitors sweep the social media playing field.  …

If your organization is becoming a social business and values the digital experience, then you are well aware of the value of employer branding online.  Over the last few years this idea has become so popular and necessary, that companies are now hiring people to specifically manage employer brand. But it makes sense as the employee experience and work culture demands have shifted with new generations of workers.  Below I’m going to dive into some of the best employer branding examples online from recognizable brands. Don’t worry, you can apply what these large companies do to your own organization’s employer…