Category: Social Selling

Focusing on social selling at your company? It can greatly impact your sales results and affect marketing as well. Below are ten social selling strategies you cannot afford to dismiss.   Today’s buyers have changed, even more so since social media has evolved into a key piece of your company’s sales strategy. Now buyers, in both a B2B and B2C have instant access to information on their devices, meaning that they can reach out to your competitors at a moment’s notice. It’s also challenging for companies to reach these high-value buyers because the competition for audience attention is so fierce.…

A Collection of the Best Social Selling Statistics Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. Social selling is not a new concept and if you are reading this post, you more than likely already know pretty much about it. If you need a full reminder and in-depth analysis, I recommend checking out our post here. As you may know, a social selling strategy and process is key for sales…

Social Selling Defined, Why It Matters, & Much More Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Below you’ll find the following topics covered: What is Social Selling? The Definition Social Selling Mechanics Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling The Challenges of Social Selling Social Selling Statistics   What is Social Selling? Social selling is about leveraging…

Colding calling has been around for a while, especially as a sales tactic and it’s pretty obvious what it means. But if we were to define cold calling, it would simply mean making an unsolicited call to someone to sell a product or services. Now if you talk to many leaders in sales or marketing, you may have also come across the debate: is cold calling dead? A quick Google search will also drum up a ton of articles for either side of that argument. Yet as the digital transformation continues, the evolution of sales, and how we connect with…

Social Selling + LinkedIn This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips.   If you’ve been in sales or marketing, you are probably quite familiar or have at least heard of social selling. The strategy came to light a few years ago, but it is still relevant as ever today. In general terms, social selling is when salespeople use their social media accounts to interact directly with their prospects and buyers. Although the definition may be more specific to sales teams, the marketing team may…

EveryoneSocial is my second B2B SaaS company, and looking back, one of the most important learnings I’ve had between the two companies is that B2B buyers don’t want to buy software, they want to buy success. And, importantly, they really, really, really don’t want to buy a problem.     Perhaps 10 or 15 years ago a B2B sales person could walk into a company, sell them a software package, and walk out the door without having another interaction with that client (honestly, I’m not sure that has ever been the case), but times have changed. Just like cloud software…

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. Perhaps they have hired a dedicated social media professional in the marketing department who manages all of the company’s social media outreach, or even a team of folks who blanket social media 24/7. But simply having a social media presence isn’t what makes a business truly social. In fact, businesses who invest in social media but don’t understand the steps to build a truly social business are actually wasting their time and money.   Social Business…

Make no mistake, social media represents one of the most fertile horizons for sales teams. Every prospect you’re trying to reach and establish a relationship with is on social. This is why social media is a must for any sales team operating in a competitive market. On June 28th, EveryoneSocial CEO, Cameron Brain discussed the current social selling trends and practices. We’ve uploaded the recording below where you’ll learn how other companies are driving pipeline, win rate, and deal size increases and how you can put social selling to work with your own team. Here’s what the webinar covered: I.…