Category: Social Selling

Social Selling + LinkedIn This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips.   If you’ve been in sales or marketing, you are probably quite familiar or have at least heard of social selling. The strategy came to light a few years ago, but it is still relevant as ever today. In general terms, social selling is when salespeople use their social media accounts to interact directly with their prospects and buyers. Although the definition may be more specific to sales teams, the marketing team may…

EveryoneSocial is my second B2B SaaS company, and looking back, one of the most important learnings I’ve had between the two companies is that B2B buyers don’t want to buy software, they want to buy success. And, importantly, they really, really, really don’t want to buy a problem.     Perhaps 10 or 15 years ago a B2B sales person could walk into a company, sell them a software package, and walk out the door without having another interaction with that client (honestly, I’m not sure that has ever been the case), but times have changed. Just like cloud software…

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. Perhaps they have hired a dedicated social media professional in the marketing department who manages all of the company’s social media outreach, or even a team of folks who blanket social media 24/7. But simply having a social media presence isn’t what makes a business truly social. In fact, businesses who invest in social media but don’t understand the steps to build a truly social business are actually wasting their time and money.   Social Business…

Make no mistake, social media represents one of the most fertile horizons for sales teams. Every prospect you’re trying to reach and establish a relationship with is on social. This is why social media is a must for any sales team operating in a competitive market. On June 28th, EveryoneSocial CEO, Cameron Brain discussed the current social selling trends and practices. We’ve uploaded the recording below where you’ll learn how other companies are driving pipeline, win rate, and deal size increases and how you can put social selling to work with your own team. Here’s what the webinar covered: I.…

B2B Salespeople + Content   B2B salespeople need to be on social media to connect and build relationships with prospects, but in order to succeed and build a rapport, they also need to be armed with the right type of content.   Whether your job is SDR, sales enablement, business development, VP of sales, or some other variation, you need to be sharing content on social media. Especially when you are in B2B sales, LinkedIn and Twitter, for example, become essential platforms to reach out to prospects and build a relationship. Yet, if you aren’t sharing the right type of…

Why Your Company Needs A Social Selling Strategy Over the last couple of years, the concept of having a social selling strategy has been a heavily talked about process for businesses. Yet, it’s no wonder social selling is popular, especially with the continued rise of social media use. Any business at this point can find their audience consistently using one, or many of the main social media players. In fact, more than 56% of online adults use more than one social media platform and that number will no doubt continue to grow. (Wordstream) While the topic of social selling may…

Your Social Selling Initiatives If you are reading this post, you probably work for a company that fully embraces digital and values the importance of social media to the success of the business. Because of that, your company most likely put a social selling process in place for your sales team, or even as a company-wide effort. Yet, often a mistake with social selling is that it’s as easy as sharing on social media, interacting, and voila! Tons of leads, new business, and increase in revenue. As great as that would be, social selling takes time to implement, but your…

Social Listening & Sales Teams Learn why social listening should be a priority for sales teams to implement in their strategies. Now that we are in the 21st century, it’s relatively safe to say the vast majority of businesses understand the value and importance of social media.   Within businesses, many departments might include social media within their strategies, which they most certainly should, yet many are missing the importance of social listening. 54% of B2B marketers said they have generated leads from social media. Yet, only 24% of brands say they do “social listening.”(Source). So even though social media…