Author: Rob Conti

FINRA Social Media Compliance: What Rules 2210, 3110, and 3120 Mean on LinkedIn

Most firms do not have a FINRA social media compliance problem because they have never heard of the rules. They…

Rob Conti

SEC Rule 17a-4 and Social Media: What Firms Miss About LinkedIn Retention

When firms talk about social media compliance, they often jump straight to policy. What can employees say? What needs approval?…

Rob Conti

Social Media Compliance for Financial Services: What You Need to Know in 2026

Social media is no longer optional for financial services firms. Advisors, bankers, and analysts are on LinkedIn every day —…

Rob Conti

Employee Advocacy In The Financial Times – Why ‘WorkTok’ Films Are Gripping GenZ

  This was a super fun circumstance I came across—employee advocacy mentioned in the news! I subscribe to the Financial…

Rob Conti

People, Platforms & Imperfection: Why Modern B2B CMOs Are Rewriting the Playbook 🧩

In today’s social-first world, B2B marketing is undergoing a profound shift. A recent session featuring top CMOs—including leaders from Bain,…

Rob Conti