Category: Marketing

Gamification strategy applies to more than just apps and games, it can be used in businesses to enhance employee engagement, marketing efforts, and more.  Humans love games, from little children to adults, the prospect of receiving a reward for an action is something we all instinctively are attracted to. In the consumer products world, especially with apps and games, gamification is a critical tool to keep users engaged and continuing to use the product. Note: Did you know that 95% of people who download a mobile app and don’t receive a push notification will be inactive in 90 days? Gamification…

It’s amazing to think about when social media networks first started and how far these platforms have developed these last few years.  And now over ten years later and moving into a new decade, social media is a major component to our lives. That of course presents positives and negatives to our society. But we won’t dive into that debate for this article.  However, for businesses and professional individuals, social media has many benefits when used correctly. Below I’ll cover some social media tips for businesses to step up their social strategy.  Social Media StatisticsSocial Media Tips for Businesses  …

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C.  And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach.  Plus, organizations can use this strategy and influencers to reach more of their customers, increase potential buyers, and even help recruit top talent.  Below, you’ll learn more about B2B influencer marketing and just who these influencers are that your company should activate.  Feel free to jump to your…

With traditional B2B marketing strategies continuing to evolve, there are five your company needs to start implementing right now. Below you’ll learn more about these strategies and more. Traditional B2B Marketing StrategyThe B2B Marketing EssentialsOutbound MarketingInbound MarketingAccount-Based MarketingEmployee MarketingConversational Marketing     Traditional B2B Marketing Strategy Over the years, marketing has shifted to quite a few strategy variations and unique tactics. Mostly due to the evolution of the internet and the way people consume information today.  And while traditional marketing is still a common practice among certain brands, the digital age has completely revolutionized and caused marketing to evolve, especially…

Every company has their own set of unique branding strategies that they practice to grow reach and connect with consumers. Although each company might have a different approach, all types of brand strategies should include some similar essential elements. By now, we all know how important branding and brand messaging is for the growth and recognition of companies. But organizations also need to think different with their strategies, especially with the digital rise and a need for more transparency. “A survey found that 94% of all consumers are more likely to be loyal to a brand when it is committed…

Employees + Social Media Marketing By now, most organization’s should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, LinkedIn) are not going anywhere anytime soon. And these social platforms provide you access to the people that matter most for what your company does or sells. Any current marketing strategies that do not value the importance of social media are truly missing out. Yet, one strategy that is growing and equally important, is getting employees involved in social media marketing. Below, we’ll cover a few things (feel free to…

I’m sure when I write the name Adobe, that the company needs no introduction. I’d say the majority of people around the world are familiar with the company and/or have used their products.  But if not, here’s just a quick synopsis.  The computer software company was founded in the early 80’s and is primarily focused on multimedia and creativity software products — even digital marketing products as well.  However, besides making innovative products, the company also tends to be creative in how they build their brand as well.  For example, the company was one of the first brands to truly…

Are you considering building a unique internal brand at your company? If not, it’s certainly something you should invest time and resources toward. Below you’ll learn what it is and how to build one successfully. When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified. Yet, your employees are also the core of your brand, which is where the term “internal brand” comes in. Most people tend to think that communicating with your employees like memos, bulletin boards, or company newsletters is enough to create…