Category: Marketing

9 B2B Social Media Examples To Inspire Your Strategy

Marketing to businesses online doesn’t have to be boring, and we thought it would be helpful to share some of…

Courtney Morrison - Sr. Content Marketing Manager
colorful laptops showing B2B social media examples

How to Launch a Brand Ambassador Program at Your Company

For brands looking to grow authentic relationships with customers, creating a brand ambassador program makes a lot of sense. People…

Courtney Morrison - Sr. Content Marketing Manager

The Power of Investing in Employee Personal Brands

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining…

Courtney Morrison - Sr. Content Marketing Manager
Personal decorations and post-its on a computer in an office

36 User-Generated Content Statistics That You Can’t Ignore

If you are in marketing or sales, it should be no surprise to you that user-generated content or “UGC” is…

Todd Kunsman - Director of Marketing
User Generated Content Statistics

How to Ensure Your Social Media Copywriting Is Not Bland

Bland is just fine. It’s not bland’s fault for being forgettable. But bland has a place, so what else can…

Jason Brain - Creative Strategist
Social Media Copywriting

Utilizing Employee Expertise To Drive Business Results

Utilizing employee expertise can have a profound impact on marketing and sales. But it can go beyond that too and…

Todd Kunsman - Director of Marketing
Employee Expertise

12 Best B2B Marketing Tools To Improve Your Tech Stack

If you currently work as a marketer or spent any time in the marketing department, you are well aware of…

Todd Kunsman - Director of Marketing
B2B Marketing Tools

What Is Social Media Management? [And How It Has Evolved]

Social media management is now an essential job and something that every brand needs to excel at. While it is…

Todd Kunsman - Director of Marketing
Social Media Engagement