10 Brands That “Get” Employee Advocacy

Employee Advocacy Examples Employee advocacy is a powerful strategy for raising brand awareness across social media. While bloggers, thought leaders, and social media celebrities often have large followings, your employees have followers as well (more than you may know) and, those other groups are … Read more about 10 Brands That “Get” Employee Advocacy

Top 9 Employee Advocacy Predictions for 2018

We see a lot of exciting developments ahead for employee advocacy in the year 2018. While employee advocacy has grown steadily for the last couple years, 2018 looks like it’s going to be a great leap forward, a step change if you will. Below are our top nine employee advocacy predictions based on … Read more about Top 9 Employee Advocacy Predictions for 2018

How Employees Can Amplify Account-Based Marketing at Your Company

Account-Based Marketing, B2B, & Employees Take your account-based marketing efforts and strategy to the next level by leveraging your company's workforce. Over the last few years, the evolution of how B2B marketing and B2B sales work has shifted into new and exciting directions. One of … Read more about How Employees Can Amplify Account-Based Marketing at Your Company

Facebook Feed Change: Massive Opportunity for Brands & Publishers

Facebook Feed Changing No doubt you’ve heard the news: Facebook is going to be further prioritizing posts from your friends and family over posts from brands and publishers. There’s not much to break down; it was pretty well outlined by Mark Zuckerberg in a post (I’ve embedded his complete … Read more about Facebook Feed Change: Massive Opportunity for Brands & Publishers

EveryoneSocial Recognized as a High Performer in Employee Advocacy

Although we have just moved into 2018 a few weeks ago, G2 Crowd released their Fall 2017 Brand Advocacy Grid Report with EveryoneSocial reaching the “High Performer” level. This is extremely exciting and validating for our team, who have worked hard over the years to establish a great product … Read more about EveryoneSocial Recognized as a High Performer in Employee Advocacy

6 Ways to Get All Employees Active in Social Media Marketing

Employees + Social Media Marketing By now, most business should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the … Read more about 6 Ways to Get All Employees Active in Social Media Marketing

Who Are the Right People To Test An Employee Advocacy Pilot?

Once your company values and understands the concept of employee advocacy, getting an employee advocacy pilot program in place will be essential. Launching an employee advocacy pilot helps you truly learn about how employees will interact, the type of results you might see, and even help discover … Read more about Who Are the Right People To Test An Employee Advocacy Pilot?

Our Thoughts on the Sales & Marketing CEB Keynote Presentation

Sales & Marketing CEB Keynote Presentation The other week, a few members of our team and I were at the CEB Sales and Marketing Summit in Las Vegas. For those who may not be familiar, CEB (now a division of Gartner) is a large B2B research and consulting firm. Their Sales and Marketing … Read more about Our Thoughts on the Sales & Marketing CEB Keynote Presentation

How Corporate Communications Benefits from Employee Advocacy

Corporate Communications + Employee Advocacy While employee advocacy can benefit many different aspects to a business, it’s often not mentioned as to how it can improve overall corporate communications. For many Fortune level or enterprise companies, corporate communications can be a challenge … Read more about How Corporate Communications Benefits from Employee Advocacy

4 Marketing Metrics That A Social Selling Program Will Influence

Social Selling Program & Marketing Metrics Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. But it makes sense, right? Both … Read more about 4 Marketing Metrics That A Social Selling Program Will Influence

Questions To Ask When Evaluating Employee Advocacy Software

Employee Advocacy Software Questions to Ask We’ve worked with a lot of companies in their efforts to evaluate employee advocacy software that will work best for their organization. Unfortunately, many companies miss the mark when it comes to what to focus on and the questions they ask. It’s … Read more about Questions To Ask When Evaluating Employee Advocacy Software

Employee Advocacy Challenges And How To Start Solving Them

Common Challenges of Employee Advocacy Employee advocacy challenges are none too surprising, but the benefits of implementing an advocacy process will outweigh any challenge your company may face. Over the last few years, employee advocacy has become an important process to many medium, large, … Read more about Employee Advocacy Challenges And How To Start Solving Them

Why Employee Advocacy Works Better For B2B Than B2C

My team and I were giving a briefing to an industry analyst this week who asked a great question: why does employee advocacy work better for B2B companies than it does for B2C companies? He asked this question because, with a few exceptions, our clients are B2B companies. While the answer is … Read more about Why Employee Advocacy Works Better For B2B Than B2C

Snapchat vs. Twitter vs. Facebook – How They Stack Up

Last Friday was a pretty big day for Snapchat and the consumer web as a whole. If you haven’t heard, Snap, Inc. (Snapchat) went public and outperformed analyst expectations; it closed the day at $24.48 a share. However, like most social networks, it will be some time before it becomes clear if Snap … Read more about Snapchat vs. Twitter vs. Facebook – How They Stack Up