Category: Marketing

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole.   A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of…

Below, you’ll find the worst social media advice for businesses and what to do instead. Social media has without a doubt shifted over the years since many platforms first took over the world. Most companies (including your own) dedicate time, money, and resources to social media. And rightfully so as close to half the world’s population (3.03 billion people) are on some type of social media (Statusbrew). This presents huge opportunities for your business to grow and connect with buyers and consumers. Yet, your company still may be influenced by some terrible social media advice. Whether that is from executives…

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human? Why do we have to work so hard to be human? Shouldn’t it come more natural? Is technology making us more or less human? How can brands become more human? These are many of the top questions marketing leaders can still struggle with today.     Humanizing Your Brand with Employees +…

Having a personal brand identity allows a professional to show the world what he or she is about as an individual employee. By building a personal brand it can show the skills and qualities that someone has, defining what makes them important or different. In a competitive world, it is very important that individuals are able to find an edge on their competition. Now, more employees have the opportunity to build their own unique brand thanks to social media and the efforts of companies who realize how important it is to their business. Yet, as a professional employee, you may…

The below article is a guest post from Chanell Alexander, a writer for TechnologyAdvice. You can learn more about her at the end of this post.    Typically, the discussion of using social media in the workplace is met with criticism. For many employers, it is seen as a distraction and a potential for company problems. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. Connecting with family and friends came in…

When it comes to sharing and posting online, social media mistakes can and will happen. Whether it is a grammar error, forgotten link, or you tagged the wrong social account, these things are pretty common. However, many companies (even yours included) are probably making other social blunders still, affecting your ROI and brand results. Social media is no longer just a “nice-to-have” for basic brand presence and is where customers and buyers hangout the most. Social media has to play an important role and that includes eliminating the below mistakes.     1. Diminishing the Value of Social Media Back…

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.” Plan, test, measure, repeat – that’s the marketer’s mindset. Start with a small campaign, and see how it performs. Amplify what’s working, and put the duds to rest. Marketers who embrace this mindset must pay close attention to data. Typically, they’re following a few key metrics – customer acquisition cost, immediate revenue, long-term user value, and revenue per unit of spend. These calculations provide…

The brand ambassador, historically employed by consumer businesses are beginning to play an important role in B2B organizations. This especially has held true as buyers and consumers turn to social media platforms to research and see what friends, family, and colleagues are recommending. Who is a brand ambassador, what can they do for your business, and how to put an ambassador program in place is the focus of this post. Feel free to jump to the desired section below: What is a Brand Ambassador? Why Should You Employ A Brand Ambassador? Who Can Be A Brand Ambassador? Examples of Brand…