Category: Marketing

Audience engagement is the holy grail for social media marketers who agonize over the most minute details of a status update. Essentially it’s a question of how to maximize the opportunity for engagement when the window is brief and the audience is remarkably diverse.  Below are the building blocks needed for an engaging status update on social media.     Engaging Status Update on Social Media Adding to the complexity of the problem is that every social media platform presents its own set of attributes and challenges, and you have to learn how to best connect with your audience on…

The social media content strategy that your organization chooses to create has a profound impact on your company brand. Randomly posting content or blog post links to general company content no longer has the impact as it once did. Plus, social media platforms have evolved and audiences have come to expect more from brands they choose to follow. And the demand for more interesting and engaging content also comes from your current employees and customers.  This means your company must continue to measure and adapt as needed, otherwise you’ll be left behind as competitors sweep the social media playing field.  …

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing.  Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales.  In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore. I’ll cover some of the basics, as well as how influencer marketing has shifted in the last few years.      What is Influencer Marketing? You might be familiar with influencer marketing and if so,…

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. Many employees will already be well-versed with social platforms and others not as much.  But no matter what level of social knowledge employees have, your organization must ensure that everyone is given proper guidance and training.  And for your social program to be successful in the long term, the training provided below will ensure that you have a team of expert brand advocates. The proper use of social is also important as it increases success…

One of the best places for organizations to grow their social media reach is on LinkedIn.  LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Below, you’ll learn why LinkedIn is important and the steps to grow your company’s social media reach on this platform.  Why Should Your Organization focus on LinkedIn?How Being Active on LinkedIn Benefits Your BrandHow to Grow Your Company’s Social Reach on LinkedIn     Why Should Your Organization Focus on LinkedIn? Whether…

There are over 2-million blog posts published daily according MarketingProfs and that number is only continuing to grow.  Does this number surprise you? Or were you expecting it to be even more? Either way, that’s millions of blog posts everyday that your organization is fighting for some space to be seen. So it’s easy to throw in the towel and focus your resources elsewhere. But that is a big mistake! Regardless of the competition, content marketing is necessary for sales, marketing, branding, and much more.  So, how is your organization supposed to stand out in this crowded market, get employees…

In the past few decades, the concept and practice of employer branding has grown from obscurity to a highly valued marketing tool that businesses use to attract the high-quality people they need to remain competitive.  In fact, interest in the topic reached an all-time high this year, according to Google Trends (see Figure 1).   Figure 1. Google Trends data on searches for the term “employer branding” Much of this recent attention is almost certainly driven by today’s highly competitive job market. For firms in the professional services space, where talent acquisition has been a consistent challenge, it is especially…

A common employer brand theme you have probably noticed online recently is the power of employee stories. Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. But how does your organization activate employee stories more consistently and organically? And how can you enhance your efforts by sharing these stories on social media?  Consider this an ultimate guide to strategizing workplace stories. Here are the most important topics covered: Why Employee Stories MatterHow to Start Approaching Workplace StoriesTypes of Employee Stories For Social MediaBest Examples of Employee Stories on…