Category: Marketing

If you are reading this post, you most likely know the value of social media in this digital age. Or maybe you are looking for additional data for your company. Either way, you came to the right place for all your social media statistics needs.   I’m sure you are probably hyper-aware that social media networks have become a juggernaut for businesses. Whether that is growing the brand, connecting with buyers and customers, helping close more deals, recruiting top talent, etc. Social media plays a major role in all areas of your organization. Below, our goal is to share with…

Are you considering building a unique internal brand at your company? If not, it’s certainly something you should invest time and resources to. Below you’ll learn what it is and how to build one successfully.   When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified. Yet, your employees are also the core of your brand, which is where the term “internal brand” comes in. Most people tend to think that communicating with your employees like memos, bulletin boards, or company newsletters is enough…

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic.   You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. And many of the critics say content is too crowded or it takes too much time to produce quality results. In a way, there may be some truth to those concerns. Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. In this post,…

Your company culture is key to growing the business and improving employee engagement. But it’s also important for creating long-term brand champions.   In today’s changing landscape, jobs are becoming less and less of a 9-5 construct; today’s workforce wants to find a job that’s not just a paycheck, but a passion. That’s great news for you as an employer. These types of employees should be inherently great candidates for employee advocacy or becoming your “brand champions” on social media. However, you can’t just expect that every employee will begin tweeting and posting things about your company as soon as…

Employees + Social Media Marketing By now, most businesses should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. Any marketing strategies that do not value the importance of social media are truly missing out. Yet, one strategy that is growing and is equally important, is getting employees involved in social media marketing. Below, we’ll cover a few things (feel free to jump…

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world.   Whether you work for a B2B or B2C company, a common term executives and other department heads talk about is brand awareness. Its impact contributes to business growth, revenue, and buyer perception of your overall company and products. What is brand awareness? Brand awareness represents how familiar your target buyers and prospects are with your brand and how well they recognize it. Growing brand awareness is incredibly impactful for young companies, but even for…

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole.   A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of…

Below, you’ll find the worst social media advice for businesses and what to do instead. Social media has without a doubt shifted over the years since many platforms first took over the world. Most companies (including your own) dedicate time, money, and resources to social media. And rightfully so as close to half the world’s population (3.03 billion people) are on some type of social media (Statusbrew). This presents huge opportunities for your business to grow and connect with buyers and consumers. Yet, your company still may be influenced by some terrible social media advice. Whether that is from executives…