Category: Marketing

A common employer brand theme you have probably noticed online recently is the power of employee stories. Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. But how does your organization activate employee stories more consistently and organically? And how can you enhance your efforts by sharing these stories on social media?  Consider this an ultimate guide to strategizing workplace stories. Here are the most important topics covered: Why Employee Stories MatterHow to Start Approaching Workplace StoriesTypes of Employee Stories For Social MediaBest Examples of Employee Stories on…

Learn everything you need to know about brand advocacy, being a brand advocate, why it matters, and what you can do to amplify your brand. When it comes to marketing strategies and creating a good plan to grow your business, branding is and should be part of any plan. Of course, when initiating and engaging your marketing efforts, brand visibility is usually being developed by company content, social sharing, advertising, and other marketing initiatives. Yet, even after all those marketing activities and push, branding can still be completely lackluster for your company. Cue in brand advocacy to help. Why Brand Advocacy?What…

Typically in many software products, gamification becomes a key product element to entice users to take some sort of action consistently.  This might be to improve marketing results, increase employee engagement, help product retention, etc.  While gamification can be a great product feature, many organizations like to lead with it to entice employees to use it more. This is especially true with employee advocacy platforms. But leading with gamification to get your team social sharing and more involved is actually a mistake. Here is what is what I’m going to cover: Why Leading with Gamification is a MistakeGamification in Employee…

Anything your organization does — whether online, at events, or even internally — THAT is where you are displaying the brand voice. I don’t need to tell you how important your company’s brand is, but it’s imperative to develop a recognizable voice and tone.  You want customers, prospects, employees, and general audiences to get it, without being confused or asking questions about the brand.  And while everything companies do, needs to have a defined voice to truly capture audiences, many miss the mark leaving their brand confusing or lost.  But a great way to create a brand that stands out…

Funny to think back when Facebook first rolled out public access — I was sitting in my dorm room in 2004 and remember signing up without any anticipation of how momentous this new form of media would become.  Speculating in hindsight, what college student back then could have imagined that social media in the workplace would become central to digital business? Of course, many students were thinking about this; admittedly I was not one of them however!   Social Media in the Workplace Today A generous decade and then some later, social media has shifted away from any stigma as…

The relevance of employee communications today In a social-first workforce, employees are already informally communicating internally via Messenger (Facebook), Messages (Apple), Hangouts (Google), Discord, and WhatsApp to name the biggies. Email’s here to stay, and then there’s the official office chat tool of choice, often Slack. As anyone in a larger organization has experienced, Slack can become a cacophony of distractions from one’s focus-flow, inhibiting deep work. With the myriad of communication channels humming in any given office, is “employee communications” best addressed with a managerial strategy (forbid, a mere policy)? Perhaps these terms are inappropriate due to the contemporary…

Learn everything you and your organization need to know about internal marketing and why your company needs to prioritize it right now.   Over recent years, the world of marketing has been (and continues to be) completely re-shaped and directed by digital technologies and the internet. This is not to say traditional marketing does not have its place still, but the development of new marketing technologies coupled with the adoption of new marketing strategies continues to accelerate.   Some Marketing Strategies You’re probably familiar with many of the new marketing trends, terms, and strategies in current rotation, including: Inbound Marketing:…

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. The overarching criteria for every type of educational content explored and differentiated in this piece is unconditional accessibility. Without sincere generosity of access on the company’s part and authentic content therein, I’d argue the prefix here of “educational” is more appropriately replaced by: promotional.   What’s So Educational About This Piece Anyway? The obvious pitfall of writing a piece about educational content along the lines that I’ve established is…