Category: Marketing

Participating in Social Media Advocacy Below, you’ll find out how you can get involved in social media advocacy and why it benefits you and the company you work for.   If your business is positioning itself to enter the world of social media, or if you’re seeking to make a difference in your business’s social media efforts, then the biggest impact you have as an employee is to get involved in social media advocacy (also called employee advocacy). This means sharing on your social media accounts and becoming an employee advocate. Employee advocates are among the most powerful assets any…

The below article is a guest post from Chanell Alexander, a writer for TechnologyAdvice. You can learn more about her at the end of this post.    What is User-Generated Content? User-generated content (UGC) is material that is created and produced by the customers a company or organization serves. For example, instead of a company-produced video with high production value that is marketing a product, user-generated content would be a simple video uploaded from a customer’s phone that spotlights their experience with a product. User-generated content puts the customer in the marketing driver’s seat and allows them to become an…

The term thought leadership can be thrown out there loosely and sometimes it makes people groan. Understandably so, as more people like to claim that title without any backup or really just using the word too much in general. And while it may be a somewhat overused term to hear, thought leadership is still important today than ever before and it also matters to your business. Below will cover the general definition, what it actually means to be a “true” thought leader, and how it has evolved today.     Thought Leadership Definition The term thought leadership has begun to…

This last week Facebook lost more value in a single day ($119B) than 457 out of the 500 companies listed in the NASDAQ composite index. While this may have scared some investors off, this should not have come as a surprise. Below, we’ll dive in as to what is going on with Facebook, some analysis, and my current predictions for the social company as well.   Why did this happen and what does the future look like for Facebook?     Frankly, we (as in EveryoneSocial and other 3rd party platforms that leverage the Facebook platform) should have seen it…

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. It’s not the only key to being seen online, but also helps attract the right prospects back to your company website. Yet, content is not as simple as just publishing something and then a ton of leads will come piling in. In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales…

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. Perhaps they have hired a dedicated social media professional in the marketing department who manages all of the company’s social media outreach, or even a team of folks who blanket social media 24/7. But simply having a social media presence isn’t what makes a business truly social. In fact, businesses who invest in social media but don’t understand the steps to build a truly social business are actually wasting their time and money.   Social Business…

A team that is invested, inspired and engaged can lead your company to all sorts of success. That doesn’t just apply to one aspect of your company either as positive employee engagement can boost sales, marketing, and HR efforts. But, many people in most workplaces are not as engaged as they could be, even now when we all know how important employee engagement is to business. If you have not seen any statistics yet, here are a few that stand out: 15% of employees worldwide are engaged in their jobs (Gallup) 39% of workers would work harder if they are…

  If you want to experience the epitome of self-centered, spammy social media, follow a company who only posts about its products or services.  Also, if you were told social media is the ideal place to post about your business and that alone will get attention from your target audience, then you were misled. Social media is the perfect place to post relevant content for your target audience to get positive attention for your brand. It’s also a great way to attract more relevant prospects for your pipeline and to keep your customers coming back to your content. The difference…