Category: Marketing

Believe it or not, a number of businesses have consciously chosen not to encourage employee participation on social media. Worse yet, there are organizations that have heavy restrictions or block social media altogether. Understandably, social can become a distraction or a waste of company time. Right? And many business leaders or maybe even in your own mind you make excuses like: “Our customers don’t expect to see our employees on social media.” “We need control over what employees are doing, especially on company time.” “Employees posting on social media sounds like a disaster waiting to happen for our brand.” If…

Businesses turn to social media to build a loyal audience they then leverage to boost sales and generate new leads. Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use. Hence, some businesses frown on paid social advertising – they prefer to build an audience organically, without the assistance of ad buys, even though these ad buys can be intrinsic to other aspects of a business’s marketing strategy. Still, social media ads can offer a very targeted, strategic way to build an audience and reach people who…

Getting Corporate Social Media to be More Genuine When you come across a marketing message that rubs you the wrong way, what’s wrong with it? Often, it’s that the message comes across as slick and pushy, or that it seems to have been generated in a vacuum without any consideration for the audience’s trending tastes, attitudes, and sensibilities. This impersonal, aloof vibe is unfortunately all too common on corporate social media accounts, and it hurts the branding and image of the business that is unintentionally giving off this vibe. One of the simplest, most effective things that any business can…

It’s amazing to think about how many content marketing and social strategies, techniques, and tips there are for companies to be successful. Yet, with the fast-paced digital environment, most of these become key to reach customers and targeted audiences. Recently, you may have come across the term employee-generated content or EGC as it is sometimes abbreviated. This form of user-generated content is highly focused and particularly is important for branding, marketing, and employee engagement. So what does EGC mean? Is it a trend? How does it work? Why does my company need to adopt it into our strategies? These questions…

Social Selling Defined, Why It Matters, & Much More Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Below you’ll find the following topics covered: What is Social Selling? The Definition Social Selling Mechanics Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling The Challenges of Social Selling Social Selling Statistics   What is Social Selling? Social selling is about leveraging…

By focusing on a digital transformation strategy, your company will stay ahead of the growing trends and digital changes that are rapidly occurring. Yet, there are a lot of technologies and strategies that are used, but there is probably one most companies, especially in B2B, are still overlooking. Below we’ll explore how we define the digital transformation and the key piece to your digital transformation strategy that is probably missing.     What is the digital transformation? You’ve probably heard the term digital transformation in some context as it’s been highly talked about over the last few years. You might…

Besides delivering a great product or service, your company needs to establish brand credibility among audiences. Yet, that can be challenging pending on numerous factors like age of your company, the number of competitors out there, how well your product or services is received, and even how well your company is marketed. So, how you can increase brand credibility? Who are the key groups of people that matter to building a credible brand? We’ll answer these questions and more below. Feel free to skip to any section below: What is brand credibility? The complete definition Who are the key people…

Motivating Employee Advocates to Help Your Brand Employee advocates are among a business’s most valuable assets on social media. When employees discuss and promote their employer on social media, they’re exponentially expanding the reach of that business and creating brand awareness and a more positive social media image. Many employees are already active on social media or on more than one platform talking about their company. Here are two stats that really stand out: 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. (Adweek) 98% of employees use…