Category: Communications

Your Company Culture Is the Key to Creating Strong Brand Champions

Your company culture is key to growing the business and improving employee engagement. But it’s also important for creating long-term brand champions.   In today’s changing landscape, jobs are becoming less and less of a 9-5 construct; today’s workforce wants to find a job that’s not just a paycheck, but a passion. That’s great news for you as an employer. These types of employees should be inherently great candidates for employee advocacy or becoming your “brand champions” on social media. However, you can’t just expect that every employee will begin tweeting and posting things about your company as soon as…

AuthorTodd Kunsman

Date February 12, 2019

Enterprise Collaboration: Shaping the Modern Digital Workplace

Does your company embrace and dedicate resources to enterprise collaboration? Here’s why this concept is shaping the modern workplace and how your company can succeed.   The way enterprise businesses stay connected internally and externally is continuing to evolve and becoming more digital, thanks to fast developments in technology. But besides that, the modern workplace is shifting. Workers expect more openness, collaboration, technology (mobile-first, cloud, etc.), content consumption, and flexibility with how they stay connected. These expectations on how employees work together is changing the way businesses operate. This is where enterprise collaboration becomes essential and why more companies are…

AuthorTodd Kunsman

Date January 29, 2019

The 28 Employer Branding Statistics Your Company Must Know

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole.   A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of…

AuthorTodd Kunsman

Date January 15, 2019

The Art of Knowledge Sharing: A Necessity for Your Company Success

As corporate organizations get more digital and employees have access to mass information, the concept of knowledge sharing becomes critical. Not only for the internal communication between executives and employees but to have a better and more unified workforce in general. It might seem obvious why knowledge sharing is important, but not all companies get it or even focus on it. Today, there are more benefits and a need for a knowledge sharing strategy. Below, you’ll find the sections that will be covered: What is Knowledge Sharing? The Benefits of Knowledge Sharing for Businesses How to Increase Knowledge Sharing Within…

AuthorTodd Kunsman

Date November 6, 2018

Internal Communications: The KPIs Your Company Needs to Measure

Effective internal communications in your organization will improve overall productivity, employee engagement, and how connected employees feel to their company. While keeping employees informed through communications is important for your business, you should also be measuring how engaged those employees are through various key performance indicators (KPIs). It’s not always easy though to know exactly what data to measure, especially when it comes to engagement from employees. However, measuring KPIs and understanding the data can be telling of how effective your content is, if the way your company communicates needs adjusting, and even how it is impacting other areas of…

AuthorTodd Kunsman

Date September 4, 2018

What Is True Thought Leadership? Everything Your Company Should Know

The term thought leadership can be thrown out there loosely and sometimes it makes people groan. Understandably so, as more people like to claim that title without any backup or really just using the word too much in general. And while it may be a somewhat overused term to hear, thought leadership is still important today than ever before and it also matters to your business. Below will cover the general definition, what it actually means to be a “true” thought leader, and how it has evolved today.     Thought Leadership Definition The term thought leadership has begun to…

AuthorEric Roach

Date August 14, 2018

How Corporate Communications Benefits from Employee Advocacy

Corporate Communications + Employee Advocacy While employee advocacy can benefit many different aspects to a business, it’s often not mentioned as to how it can improve overall corporate communications. For many Fortune level or enterprise companies, corporate communications can be a challenge and generally, there might even be a few employees specifically hired to help with this process. Yet, by implementing an employee advocacy program, corporate communications can quickly benefit and improve the communication between corporate, employees, and the public. Before we dive into how it benefits corporate communications, let’s quickly define the term and what is involved.   What…

AuthorTodd Kunsman

Date October 24, 2017

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How Citrix Launched Their Employee Advocacy Program

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How CenturyLink Doubled Social Shares with Employee Advocacy

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Global marketing trends guide

12 Global Trends Every Marketer Needs To Know

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The Building Blocks Of An Employee Advocacy Engine

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