Category: Communications

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. The overarching criteria for every type of educational content explored and differentiated in this piece is unconditional accessibility. Without sincere generosity of access on the company’s part and authentic content therein, I’d argue the prefix here of “educational” is more appropriately replaced by: promotional.   What’s So Educational About This Piece Anyway? The obvious pitfall of writing a piece about educational content along the lines that I’ve established is…

The Most Interesting Employee Engagement Statistics Looking for valuable and interesting employee engagement statistics? Then you came to the right place! Below I’ll discuss more about employee engagement and some interesting numbers that might be surprising, shocking, or just plain fascinating.   Employee engagement is about improving your company workplace and culture so that employees feel more connected and dedicated to the goals and values. This is built up through trust, company integrity, and communication between your organization and the employees. And it’s a big initiative companies tend to focus on (and should want to work on) as it greatly…

Enterprise communications leaders are playing an increasingly important role in accelerating change and driving real business value. Join yours truly, Cameron Brain, Co-Founder and CEO of EveryoneSocial and Ethan McCarty, Founder & CEO of Integral Communications Group for a chat and Q&A about the future of communications. In this webinar we discussed about the following topics: How comms is increasingly stitching together all areas of an organization Why comms is a strategic imperative and should be driven by leadership How the technology landscape is changing and how that is affecting communications Where employees fit into the equation (hint: they’re central…

This article was written by Rani Mani, Head of Employee Advocacy at Adobe on why and how employee advocacy programs foster and promote workplace community. Adobe – one of the world’s top performing and most innovative software companies – is an EveryoneSocial customer.   At the heart of employee advocacy programs is the company’s desire for its employees to actively share company news and expand reach. But just as important (if not more) is to encourage the sharing of relevant third party content for a myriad of traditional reasons such as increasing brand awareness, humanizing its products and services, garnering…

Your company culture is key to growing the business and improving employee engagement. But it’s also important for creating long-term brand champions.   In today’s changing landscape, jobs are becoming less and less of a 9-5 construct; today’s workforce wants to find a job that’s not just a paycheck, but a passion. That’s great news for you as an employer. These types of employees should be inherently great candidates for employee advocacy or becoming your “brand champions” on social media. However, you can’t just expect that every employee will begin tweeting and posting things about your company as soon as…

Does your company embrace and dedicate resources to enterprise collaboration? Here’s why this concept is shaping the modern workplace and how your company can succeed.   The way enterprise businesses stay connected internally and externally is continuing to evolve and becoming more digital, thanks to fast developments in technology. But besides that, the modern workplace is shifting. Workers expect more openness, collaboration, technology (mobile-first, cloud, etc.), content consumption, and flexibility with how they stay connected. These expectations on how employees work together is changing the way businesses operate. This is where enterprise collaboration becomes essential and why more companies are…

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole.   A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of…

As corporate organizations get more digital and employees have access to mass information, the concept of knowledge sharing becomes critical. Not only for the internal communication between executives and employees but to have a better and more unified workforce in general. It might seem obvious why knowledge sharing is important, but not all companies get it or even focus on it. Today, there are more benefits and a need for a knowledge sharing strategy. Below, you’ll find the sections that will be covered: What is Knowledge Sharing? The Benefits of Knowledge Sharing for Businesses How to Increase Knowledge Sharing Within…