Category: Communications

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole.   A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of…

As corporate organizations get more digital and employees have access to mass information, the concept of knowledge sharing becomes critical. Not only for the internal communication between executives and employees but to have a better and more unified workforce in general. It might seem obvious why knowledge sharing is important, but not all companies get it or even focus on it. Today, there are more benefits and a need for a knowledge sharing strategy. Below, you’ll find the sections that will be covered: What is Knowledge Sharing? The Benefits of Knowledge Sharing for Businesses How to Increase Knowledge Sharing Within…

Effective internal communications in your organization will improve overall productivity, employee engagement, and how connected employees feel to their company. While keeping employees informed through communications is important for your business, you should also be measuring how engaged those employees are through various key performance indicators (KPIs). It’s not always easy though to know exactly what data to measure, especially when it comes to engagement from employees. However, measuring KPIs and understanding the data can be telling of how effective your content is, if the way your company communicates needs adjusting, and even how it is impacting other areas of…

The term thought leadership can be thrown out there loosely and sometimes it makes people groan. Understandably so, as more people like to claim that title without any backup or really just using the word too much in general. And while it may be a somewhat overused term to hear, thought leadership is still important today than ever before and it also matters to your business. Below will cover the general definition, what it actually means to be a “true” thought leader, and how it has evolved today.     Thought Leadership Definition The term thought leadership has begun to…

Corporate Communications + Employee Advocacy While employee advocacy can benefit many different aspects to a business, it’s often not mentioned as to how it can improve overall corporate communications. For many Fortune level or enterprise companies, corporate communications can be a challenge and generally, there might even be a few employees specifically hired to help with this process. Yet, by implementing an employee advocacy program, corporate communications can quickly benefit and improve the communication between corporate, employees, and the public. Before we dive into how it benefits corporate communications, let’s quickly define the term and what is involved.   What…