Author: Eric Roach

5 Ways to Inspire Participation in Your Employee Advocacy Initiatives

Below you’ll learn how to inspire participation in your employee advocacy initiatives and how to keep that engagement growing for…

Eric Roach
Employee Advocacy Initiatives.

The Worst Social Media Advice for Businesses (And What To Do Instead)

Below, you’ll find the worst social media advice for businesses and what to do instead. Social media has without a…

Eric Roach
Worst Social Media Advice.

Amplify Your B2B Marketing Plan With an Employee-Meets-Social Mindset

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year.…

Eric Roach
Marketing Plan.

6 Ways to Motivate Employee Advocates on Social Media

Motivating Employee Advocates to Help Your Brand Employee advocates are among a business’s most valuable assets on social media. When…

Eric Roach
An image of multiple hands raised in the air.

5 Ways You Can Participate in Social Media Advocacy

Participating in Social Media Advocacy Below, you’ll find out how you can get involved in social media advocacy and why…

Eric Roach
A image of people with chat bubbles above them.

What Is True Thought Leadership? Everything Your Company Should Know

The term thought leadership can be thrown out there loosely and sometimes it makes people groan. Understandably so, as more…

Eric Roach
Thought Leadership.

7 Steps to Effectively Rebrand Your Company’s Social Media Accounts

Rebranding your business is a daunting undertaking that involves so much more than just deciding on a new name. It is…

Eric Roach
An image of a lightbulb as a pencil.

5 Essential Social Selling Tips for Social Media Prospecting

Businesses are often cautioned against social selling tactics. Indeed, people who follow a business on social media aren’t looking for…

Eric Roach
social employee advocates.