Category: Sales

The brand ambassador, historically employed by consumer businesses are beginning to play an important role in B2B organizations. This especially has held true as buyers and consumers turn to social media platforms to research and see what friends, family, and colleagues are recommending. Who is a brand ambassador, what can they do for your business, and how to put an ambassador program in place is the focus of this post. Feel free to jump to the desired section below: What is a Brand Ambassador? Why Should You Employ A Brand Ambassador? Who Can Be A Brand Ambassador? Examples of Brand…

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? Probably not as much as you should be or realize you need to be. This article will cover the below topics: Why Social Media Matters for…

Social Selling Defined, Why It Matters, & Much More Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Below you’ll find the following topics covered: What is Social Selling? The Definition Social Selling Mechanics Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling The Challenges of Social Selling Social Selling Statistics   What is Social Selling? Social selling is about leveraging…

Colding calling has been around for a while, especially as a sales tactic and it’s pretty obvious what it means. But if we were to define cold calling, it would simply mean making an unsolicited call to someone to sell a product or services. Now if you talk to many leaders in sales or marketing, you may have also come across the debate: is cold calling dead? A quick Google search will also drum up a ton of articles for either side of that argument. Yet as the digital transformation continues, the evolution of sales, and how we connect with…

The term thought leadership can be thrown out there loosely and sometimes it makes people groan. Understandably so, as more people like to claim that title without any backup or really just using the word too much in general. And while it may be a somewhat overused term to hear, thought leadership is still important today than ever before and it also matters to your business. Below will cover the general definition, what it actually means to be a “true” thought leader, and how it has evolved today.     Thought Leadership Definition The term thought leadership has begun to…

Make no mistake, social media represents one of the most fertile horizons for sales teams. Every prospect you’re trying to reach and establish a relationship with is on social. This is why social media is a must for any sales team operating in a competitive market. On June 28th, EveryoneSocial CEO, Cameron Brain discussed the current social selling trends and practices. We’ve uploaded the recording below where you’ll learn how other companies are driving pipeline, win rate, and deal size increases and how you can put social selling to work with your own team. Here’s what the webinar covered: I.…

  No matter what industry, company size, or how the corporate work culture is internally, one common interest is making sure marketing and sales teams are aligned. There are thousands of articles online that talk about the disconnect between marketing and sales, why these teams need to work together, or how to make sure they are united. But it makes sense right? Marketing needs sales and sales needs marketing. This especially is true in the current digital age where social media platforms become so important for growing businesses. No longer is marketing just involved, but sales also need to be…

The Importance of Relationship Selling Learn everything about relationship selling, why it is still an important tactic to master and more. As the world of sales continues to change and evolve, so has the number of sales tactics and various technologies to help teams close new customers and retain current ones. Many of the old school sales tactics don’t always necessarily work and having too many new ones in place can also cause challenges. It’s a tough world for salespeople, especially in B2B. But there is also a wealth of knowledge and techniques out there that will help sales teams…