LoginSchedule demoLoginSchedule demoThe past six months have been the best yet at EveryoneSocial; more companies are investing in employee advocacy programs than ever before!
The first half of 2021 has been the best six months in EveryoneSocial’s history. We’ve set new records, in many cases by triple digits, for every major KPI we track as a business, including:
As many of you know, we’ve also grown significantly as a team, more than doubling our headcount since closing our Series A financing in October of 2020.
It’s exciting to see the accelerated growth of our own business, but what’s more exciting is the acceleration of our market as a whole. Here’s what we’re seeing:
In years past, 9 out of 10 companies we’d talk to would be tech companies. We still talk with a lot of tech companies, but that ratio has been reduced.
In the last couple quarters we’ve signed clients in the health sciences, professional services, financial services and manufacturing sectors.
Related: Is your company ready to kickstart an employee advocacy program? Head on over to our fancy new quiz page to find out.😉
The general rule of thumb with any advocacy program is: more people = more (and better) results. For example, within the last two quarters we’ve had:
This is actually something we saw on the horizon last year, when we discussed company-wide employee advocacy program rollouts in our industry trends blog post.
It’s predicted that companies are going to spend $100B on social ads in 2021.😳
An employee advocacy program offers both an alternative and an enhancement to any paid efforts, and will generate results (followers, clicks, engagements) for cents on the dollar as compared to paid.
Related: Curious as to how exactly an employee advocacy program could stack up against your paid advertising? If so, you’ll want to check out our nifty ROI calculator here. ⚖️
We’re still in early innings, however, the EveryoneSocial team and I couldn’t be more excited about everything we’re seeing – especially the success that our clients are experiencing. Employee advocacy applies to every organization because social applies to every organization.
I’ll be sharing more over the coming months about what we’re seeing amongst our clients and the market. In the meantime, feel free to connect with me directly if you have any questions.
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
See the platform that comms, marketing, and compliance teams use to run their advocacy program.
