[Bitecast 09] Michael Brenner — Scaling Authenticity

Jason Brain

Creative Strategist

1 minute read

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives and often want the takeaway nugget upfront.

This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.

 

The Grand Canyon was created by small and frequent investments…

No one is looking for more ads, and yet many CMOs respond to the pressures of ROI expectations by simply pouring the ads on thicker.

Just going harder into a jungle of diminishing returns is likened to the short-term rush of a drug, or running faster on a “ad spend” treadmill. So what is the future of marketing?

How can a brand engage an audience with trust and genuine interpersonal interests? According to Michael, there is only one logical outcome for the future of marketing.

In this week’s Bitecast, Michael Brenner, CEO of Marketing Insider Group and author of the new book Mean People Suck, explains why the word “marketing” is probably not worth trying to save from its negative connotations.

 
 

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