[Bitecast 09] Michael Brenner — Scaling Authenticity

1 minute read

Michael Brenner.

Who's engaging with your company's shares?

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives and often want the takeaway nugget upfront.

This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.

 

The Grand Canyon was created by small and frequent investments…

No one is looking for more ads, and yet many CMOs respond to the pressures of ROI expectations by simply pouring the ads on thicker.

Just going harder into a jungle of diminishing returns is likened to the short-term rush of a drug, or running faster on a “ad spend” treadmill. So what is the future of marketing?

How can a brand engage an audience with trust and genuine interpersonal interests? According to Michael, there is only one logical outcome for the future of marketing.

In this week’s Bitecast, Michael Brenner, CEO of Marketing Insider Group and author of the new book Mean People Suck, explains why the word “marketing” is probably not worth trying to save from its negative connotations.

 
 

More posts related to Marketing

People, Platforms & Imperfection: Why Modern B2B CMOs Are Rewriting the Playbook 🧩

In today’s social-first world, B2B marketing is undergoing a profound shift. A recent session featuring top CMOs—including leaders from Bain,…

Rob Conti

The ROI of Advocacy in 2025: Resources, Case Studies, Data

I was recently visiting with some current and soon-to-be-customers in NYC and the topic of ROI came up. ROI is…

Cameron Brain - CEO

How AI Is Reshaping Buyer Decisions — And What It Means

There’s only one company that can compete with the major social networks in terms of users and engagement: OpenAI.  Are…

Cameron Brain - CEO
AI is the new search