Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront.

This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.

 

If you’re creating content, you got no excuse!

The top 1% is going to take care of themselves with social media, but the key is to build a pipeline from the 90% of lurkers to the 9% of engaged users. In this week’s Bitecast, Ian Wikramanayake of Pure Storage explains his strategies for building the employee advocacy pipeline.