LoginSchedule demoLoginSchedule demoMotivating a client success team has to be execution-specific. The executive imperative is: "we need to win". Of course we want to win, but how?
![[Bitecast 22] Mitch Macfarlane -- The Responsibility of Client Success](https://everyonesocial.com/wp-content/uploads/2019/12/Mitch-Macfarlane-Featured.jpg)
Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about.
While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront.
This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.
Motivating a client success team has to be execution-specific. No team is motivated by the high-level imperative of: “We need to win.”
Of course we want to win, but how?
In this week’s Bitecast, Mitch Macfarlane former COO from Artemis Health, talks with Cameron about how the responsibility of client success: providing value to the customer.
Client success is not just post-sales operation; it’s about everyone in the company being aligned around caring for customer experience. As a result, everyone wins and to say the least: (bigger) checks get written.
How has client success changed, and where is it heading? Mitch has some thoughts on that too.
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
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