[Bitecast 22] Mitch Macfarlane — The Responsibility of Client Success

Jason Brain

Creative Strategist

1 minute read

Mitch Macfarlane.

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront.

This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.


At the top: get customers to renew. In the trenches: care empathetically.

Motivating a client success team has to be execution-specific. No team is motivated by the high-level imperative of: “We need to win.”

Of course we want to win, but how?

In this week’s Bitecast, Mitch Macfarlane former COO from Artemis Health, talks with Cameron about how the responsibility of client success: providing value to the customer.

Client success is not just post-sales operation; it’s about everyone in the company being aligned around caring for customer experience. As a result, everyone wins and to say the least: (bigger) checks get written.

How has client success changed, and where is it heading? Mitch has some thoughts on that too.


More posts related to Communications

Interpersonal Communication: What it is, Why it Matters, and How to Improve It

Between the various digital communication channels used in the modern workplace and the increasing number of employees working remotely, interpersonal…

Laura Moss - Sr. Content Marketing Manager
illustration of people communicating in various ways

15 Communication Barriers: How to Overcome Them This Year

Communication barriers have existed in business for decades and overcoming them should be a priority for any organization — especially…

Todd Kunsman - Director of Marketing
Communication barriers at work.

8 Tips to Give More Effective Employee Feedback

Employee feedback can be a bit of a minefield. On the one hand, employees need constructive feedback to grow and…

Laura Moss - Sr. Content Marketing Manager
illustration of three people giving employee feedback.
Subscribe to our

Join our group of 27,000+ digital marketing, sales, hr, & comms professionals.