Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives — that sometimes — we just want to get to the information and learn a bit in a shorter period of time.

This is where EveryoneSocial’s Bitecast was born. Every week, we plan on delivering an informative and educational piece of media in a short and bite-sized format. This will include both videos and podcasts, with the goal of keeping these under 10 minutes, generally.

 

Howdy partner social programs…

The merits of a product, paid ad campaigns, social platforms — what’s the bigger picture? In this week’s Bitecast, Ross Quitana (Head of Social Adobe Partners & CEO of Social Magnets) and Cameron Brain (CEO & Co-Founder of EveryoneSocial) paddle out together to catch the vanguard wave of employee advocacy.

Anticipating the future of business involves activating, enabling, and delivering value to all potential advocates: your employees, your partners, and everyone in between. As Ross asks, if you wait until building an advocacy ecosystem is a required norm, then what’s the return at that point?

Tomorrow’s business is not something one shows up fashionably late for, nor is it a destination to check off once arrived at. Ross and Cameron discuss how positioning one’s partner program to take a high ground vantage is our best bet for long term future success.

 

 

Paraphrased below are the questions discussed in this week’s EveryoneSocial Bitecast:

CB: What’s your view on partner programs and what they can do for a business?

RQ: Responds at 0:58 in the video

CB: How does social media fit into your partner programs? Specifically, what are you doing with partners that is working well?

RQ: Responds at 2:50 in the video

CB: What is the role of employee advocacy with partners?

RQ: Responds at 4:56 in the video