LoginSchedule demoLoginSchedule demoIf you're curious how employee advocacy succeeds within a regulated industry such as financial services, this episode is for you.
![[Bitecast 13] Deborah Bussière of Broadridge -- Advocacy in Fintech](https://everyonesocial.com/wp-content/uploads/2019/09/Deborah-Bussiere-Featured.jpg)
Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about.
While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront.
This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.
If you’re curious how employee advocacy succeeds within a regulated industry such as financial services, this episode is for you.
Deborah Bussière is the Global Chief Marketing Officer of Broadridge, a fintech grownup with $4B in revenue. Broadridge has trademarked their CX-oriented ethos of “The ABCDs of Innovation” to best help clients: AI, Blockchain, Cloud, Digital/Data.
Deborah and Cameron discuss how employee advocacy can align marketing and sales, the importance of overcoming the social selling age gap, how company culture accelerates advocacy, and the anticipated golden intersection of AI-targeting and personalized content.
Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.
See the platform that comms, marketing, and compliance teams use to run their advocacy program.
