Category: Human Resources

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole.   A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of…

Being that we are in the digital age, I think it is safe to say that most organizations have some sort of social media or online presence when it comes to their hiring process. In fact, 91% of employers are using social media to hire talent today and that percentage will surely grow. However, if your company does not value social recruiting like it should, there is a good chance you are missing out on amazing job candidates and that top talent is not even aware your company exists. So why does social media for hiring matter? It’s really pretty…

When it comes to the term “branding” we probably all generally think more about the marketing side. Things like company logo, brand messaging, and how a company might be perceived by consumers. While this tends to be the main focus of branding, we often neglect or do not discuss the value of employer branding. The way companies recruit candidates for jobs and retain employees has changed. In a large part due to technology advancement, social media, and career review sites that make it easier for job applicants to find information. Yet, without a strong employer brand, your company is missing…

Atkins Global & EveryoneSocial Learn how Atkins Global armed their recruitment team with an employee advocacy strategy and EveryoneSocial to share the company’s brand and culture to attract new talent.   Atkins Global, a member of the SNC-Lavalin Group, is one of the world’s most respected design, engineering, and project management consultancies. The company builds long-term partnerships to provide practical solutions to the world’s most complex challenges. Atkins’ clients represent several sectors, including Infrastructure, Transportation, Energy, Aerospace, and Defence. While the company does amazing work, the Recruitment team in the UK, discovered that their engaging content and newly structured social…

Does your employee productivity need a boost? Yes! Even if you think your company has little or no employee productivity issues, more than likely there is room for improvement to make sure your company is running at its best. In order for your business to continue to thrive and be successful against your competition, you need to recognize how important your workers are to your business success.   Below are 6 effective tips to increase employee productivity at your company.   Measure Current Activity & Employee Productivity Managers and business leaders will typically (and should be) monitoring employee productivity. This…

How Do You Build a Team of Engaged Employees? It’s a question that many good business owners and leaders should (and typically) do care about. Why? Happy workers who are thoroughly engaged with the company are much more likely to contribute to the business, generate more overall brand visibility, and help increase profitability. However, even having a great business culture and a team of happy workers, does not mean that all employees are actually engaged in the business. What you ultimately want is employees who are both Happy and Engaged. Below are four ways to build a team of highly…

Talent acquisition is something that you need to be, well, talented at so you can find the right people. People have unique talents. It depends on them whether to put their talents to good use. Ideally, they must build and nurture their skills to their benefit. Most of these people are in the workforce, always putting their craft to good use and honing their talents further to pave them for better professional opportunities. As a business owner, these highly motivated and driven people are who you should hire for your company. Recruiting leaders and achievers who will make a profound…

Dealing with a PR Crisis? Here’s What to Do It seems like everyday we’re reading about a new company embroiled in some type of PR crisis. Health technology company Theranos and its young CEO, Elizabeth Holmes, have been under fire for weeks over claims its “proprietary technology” is nothing more than vaporware. Gravity, a payment processing company in Seattle, has been dealing with the fallout of its CEO’s decision to raise the company’s minimum salary to $70,000. Just recently REI CEO Jim Stritzke participated in a Reddit AMA that went downhill quickly when former employees shared horror stories of company…