Category: Human Resources

Building a recruitment marketing strategy will ensure your company is constantly attracting top talent. But not only is this strategy used for attracting smart people, recruitment marketing also attracts people with the right cultural fit.  And since the employment options for people continue to grow, being able to find and hire qualified candidates has continued to be challenging.  Especially now and into the new decade — as the hiring power has shifted into the candidates hands and they have control. Meaning, there are so many opportunities and brands focusing on the employee experience — that candidates are actually leading the…

If your organization is becoming a social business and values the digital experience, then you are well aware of the value of employer branding online.  Over the last few years this idea has become so popular and necessary, that companies are now hiring people to specifically manage employer brand. But it makes sense as the employee experience and work culture demands have shifted with new generations of workers.  Below I’m going to dive into some of the best employer branding examples online from recognizable brands. Don’t worry, you can apply what these large companies do to your own organization’s employer…

In the past few decades, the concept and practice of employer branding has grown from obscurity to a highly valued marketing tool that businesses use to attract the high-quality people they need to remain competitive.  In fact, interest in the topic reached an all-time high this year, according to Google Trends (see Figure 1).   Figure 1. Google Trends data on searches for the term “employer branding” Much of this recent attention is almost certainly driven by today’s highly competitive job market. For firms in the professional services space, where talent acquisition has been a consistent challenge, it is especially…

Now that we are in a modern digital era, building your employer brand on social media has become a standard practice among organizations. Yet, not only is it becoming more of the norm, but it’s also necessary for companies to invest time and resources into employer branding on social media. With over 3 billion people on social media networks, it’s the easiest way to start building your brand as a trusted source and as a great place to work. Ignore social media and your employer brand, your company will get left behind. In this in-depth guide, we are going to…

Below is a collection of some of the best social recruiting statistics. Learn the impact your recruiting and HR teams have by leveraging social media and how other employees can help leverage social to your company’s hiring advantage.   It’s pretty safe to say, we probably all recognize that the way companies hire and recruit top talent has evolved over the last few years. And it’s hard for companies ( including your own) to stand out in the world with top brands dominating immediate interest. This is why social media recruiting plays a huge role in analyzing and hiring the…

Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. A big reason employer branding is so important today is it’s the business identity of your company. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. But, it’s also important for how buyers and prospects view your brand as well. Most companies in both B2B and B2C have put a lot of time, money,…

Being that we are in the digital age, I think it is safe to say that most organizations have some sort of social media or online presence when it comes to their hiring process. In fact, 91% of employers are using social media to hire talent today and that percentage will surely grow. However, if your company does not value social recruiting like it should, there is a good chance you are missing out on amazing job candidates and that top talent is not even aware your company exists. So why does social media for hiring matter? It’s really pretty…

When it comes to the term “branding” we probably all generally think more about the marketing side. Things like company logo, brand messaging, and how a company might be perceived by consumers. While those tend to be the main focus of branding, we often neglect or do not discuss the value of employer branding. The way companies recruit candidates for jobs and retain employees has changed. In a large part due to technology advancement, social media, and career review sites that make it easier for job applicants to find information. Yet, without a strong employer brand, your company is missing…