Rhonda Hughes is the Senior Corporate Social Media Manager at Citrix, and several years ago she was facing a challenge: how could the company mobilize their more than 9,000 employees on social media, and increase their marketing reach exponentially.
In this webinar, Rhonda shares what research she did to find the right solution, how she ultimately decided to implement an employee enablement program, how they use their employee enablement program to expand marketing reach, as well as Citrix’ unique case study and tips and tricks that have helped them along the way.
EveryoneSocial’s Lita Madlang joins with further details on the EveryoneSocial platform.
