[Bitecast 19] Shelby Khan of Cloudera — Genuine Engagement

Jason Brain

Creative Strategist

2 minute read

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront.

This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.

 

In the pay-to-play era of social media…

Genuine engagement is the solution for companies to remain relevant while also getting off the big-tech ad-spend treadmill. In this week’s Bitecast, Shelby Khan of Cloudera sits down with Cameron to discuss why employee advocacy was an invention of necessity after the social algorithms changed.

In the last few years, the culture of social media users has become more skeptical: brand-names, celebrities, and influences are no longer trusted like they once were; profiteering motives are presumed at every post!

As a result, employee-generated content that leverages word of mouth trust is the sustainable “holy grail” for companies to get mentioned and make an impact on social media.

With employee advocacy, there are two audiences: employees, and users/followers. In order for an employee advocacy program to be successful, shared content needs to be interesting for both of these audiences, organically growing trusted relationships in and outside of the organization.

 
 

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