The future of influence relies on companies’ most valuable asset: their people.
Employees are the most authentic, efficient, and effective way to reach customers, prospects, potential hires, and everyone else.
Ogilvy’s 2024 Influence Trends report details why:
- 89% of C-Suite marketers recognize that employees hold immense value for their businesses
- Employee influencers are no longer a want-to-have, but a NEED-to-have
- Employee’s networks are far larger — and more powerful — than brands’
- The boom of the employee influence in B2C is coming
