[Bitecast 21] Michael Brenner — Activate Employees with a Storytelling Platform

Jason Brain

Creative Strategist

1 minute read

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront.

This is why the EveryoneSocial Bitecast exists. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.

 

We are still chasing organic search results.

Search algorithms, despite changing all the time, still boil down to one imperative: are you creating a voice to become an authority on a topic?

In this week’s Bitecast, Michael Brenner is back to talk with Cameron for a second riveting episode.

Everyone is creating content now, so how do you break through the noise? Over half of all branded content is never used, and as Brenner points out “every piece of bad content gets created because an executive asked for it.”

If we’re still really bad at creating original content, what’s the answer?

Stop wasting budget and time on unused content — activate your employees with a storytelling platform.

 
 

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