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Employee Advocacy

[Bitecast 04] Rani Mani of Adobe -- The Four Pillars

Rani Mani of Adobe sits down with Cameron Brain to discuss how authenticity and the personality behind the logo is driving the need for employee advocacy.

[Bitecast 04] Rani Mani of Adobe -- The Four Pillars

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives – that sometimes — we just want to get to the information and learn a bit in a shorter period of time.

This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.

When the Head of Social Influencer Enablement calls…

What’s the modern history and current state of employee advocacy? Company news and content may have started it all, but customers, partners and influencers are making it clear that the evolution of employee advocacy derives from the people who are living it every day. 

In this week’s Bitecast, the sagacious Rani Mani of Adobe sits down with Cameron Brain to discuss how authenticity and the personality “behind the logo” is driving the need for employee advocacy.

As the Head of Social Influencer Enablement at Adobe, Rani Mani articulates the four pillars of her program: equipping, activating, encouraging, and motivation. Listen to the embedded conversation below to get the full story!

 

https://youtu.be/rLcLaN1D9XU

Todd Kunsman
Todd Kunsman
Former Director of Marketing

Todd served as Director of Marketing at EveryoneSocial, leading content strategy and editorial across the blog through 2021. Today he is Head of Content & Brand at RemoFirst, founder of Linkeezy (an inbox and content tool for LinkedIn), and a SaaS marketing and content advisor.

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