Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about.

While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives — that sometimes — we just want to get to the information and learn a bit in a shorter period of time.

This is where EveryoneSocial’s Bitecast was born. Every week, we deliver an informative and educational piece of media in a short and bite-sized format.

 

When the Head of Social Influencer Enablement calls…

What’s the modern history and current state of employee advocacy? Company news and content may have started it all, but customers, partners and influencers are making it clear that the evolution of employee advocacy derives from the people who are living it every day. 

In this week’s Bitecast, the sagacious Rani Mani of Adobe sits down with Cameron Brain to discuss how authenticity and the personality “behind the logo” is driving the need for employee advocacy.

As the Head of Social Influencer Enablement at Adobe, Rani Mani articulates the four pillars of her program: equipping, activating, encouraging, and motivation. Listen to the embedded conversation below to get the full story!